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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline.
- Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution.
- Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization.
- Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue.
- Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics.
- Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency.
- Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights.
- Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.
Requirements
What you’ll need- 10+ years of B2B demand generation experience, with 3+ years in a senior leadership role owning pipeline and revenue targets.
- Proven track record of driving revenue growth at companies with $100M+ ARR.
- Deep expertise in multi-segment B2B technology marketing, specifically for Enterprise, Government, or Financial Services buyers.
- Expert-level command of Marketo, HubSpot, 6sense, Demandbase, and Salesforce.
- Demonstrated experience using AI tools to optimize marketing operations and personalization at scale.
- Strong analytical orientation with the ability to build and interpret complex attribution and funnel models.
- High agency leadership style with a focus on second-order thinking and ruthless prioritization.
- Experience marketing to government agencies or intelligence community buyers.
- Background in risk intelligence, RegTech, or FinCrime compliance markets.
- Familiarity with government procurement cycles and SLED/Federal demand gen strategies.
Benefits
Comp & perks- 100% fully paid medical, vision, and dental for employees and their dependents
- Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days
- Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions
- A strong commitment to diversity, equity, and inclusion
- Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage), and parental leave
- A collaborative and positive culture - your team will be as smart and driven as you
- Limitless growth and learning opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationaccount-based marketinglead scoring frameworksattribution modelscampaign optimizationcontent creationanalytical orientationpipeline managementrevenue growthpersonalization
Soft Skills
leadershipmentoringstrategic insightsprioritizationcollaborationcommunicationagency leadershipanalytical thinkingproblem-solvingteam alignment