Marketing

• Report directly to the founders and own user retention and feature adoption
• Responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns
• Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
• Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
• Build churn-prevention and winback flows to improve subscription and marketplace retention
• Write compelling copy for lifecycle touchpoints and feature campaigns
• Segment users and personalize communication to increase activation and long-term engagement
• Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
• Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
• Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
• Analyze lifecycle and retention data to form insights and optimize campaigns
• Report regularly on retention and lifecycle KPIs to the founders
• Speak with users to understand pain points and opportunities for re-engagement
• Plan features or experiments in the product related to retention

Lifecycle Marketing Manager

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