Senior Director, Product Marketing
Alma
Salary
💰 $80,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Report directly to the founders and own user retention and feature adoption
- Responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns
- Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
- Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
- Build churn-prevention and winback flows to improve subscription and marketplace retention
- Write compelling copy for lifecycle touchpoints and feature campaigns
- Segment users and personalize communication to increase activation and long-term engagement
- Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
- Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
- Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
- Analyze lifecycle and retention data to form insights and optimize campaigns
- Report regularly on retention and lifecycle KPIs to the founders
- Speak with users to understand pain points and opportunities for re-engagement
- Plan features or experiments in the product related to retention
Requirements
- Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company
- Strong understanding of user retention levers, subscription dynamics, and churn prevention
- Excellent copywriting skills across email and in-app messaging
- Knowledge of email deliverability, segmentation, and marketing automation tools
- Data-driven mindset with experience running and measuring lifecycle experiments
- Comfortable working in a scrappy, fast-paced environment with limited resources
- Generalist operator who can own strategy, execution, and reporting end-to-end
- Self-sufficient and accountable to deadlines
- Able to translate findings into product changes or new features
- Personal projects that demonstrate your abilities pertaining to this role (not mandatory, but highly valued)
- Previous experience with 2-sided marketplaces (not mandatory, but highly valued)
