Product Marketing

• Own the full lifecycle marketing function across email, in-app messaging, and onboarding flows to drive user activation, adoption, and retention.
• Define and refine messaging and positioning for our core product and new features, ensuring clarity and consistency across all user touchpoints.
• Develop and execute go-to-market strategies for new feature launches and product lines, working closely with Product and Design.
• Build and operationalize the systems, tooling, and processes that enable scalable lifecycle campaigns, experimentation, and measurement.
• Use data to identify growth opportunities within the PLG funnel—activation, expansion, and churn reduction—and design experiments to improve them.
• Partner with Product and Engineering to improve in-product experiences that drive engagement, retention, and monetization.
• Collaborate with the founders to explore and test new growth motions such as sales-assisted and enterprise outreach.
• Analyze lifecycle and retention data to uncover insights, influence roadmap decisions, and communicate learnings across the company.
• Build the foundation for a scalable product marketing organization by creating playbooks, documentation, and repeatable GTM processes.

Founding Product Marketing Manager

Product Marketing Manager