Saviynt

Senior Customer Marketing Manager, Advocacy

Saviynt

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Creatively bring our customer stories to life and amplify them through powerful, high-quality assets including case studies, success videos, one-sheets, slides, blog posts, and more.
  • Enable the organization on how to tell customer stories and integrate them into various marketing campaigns, sales materials, and product launches.
  • Manage our customer speaker bureau for virtual and in-person programs, ranging from C-level to practitioner thought leaders, supporting them to curate the right message for industry events.
  • Proactively recruit, add and manage advocates in the ChangeMakers advocacy program.
  • Manage our Sales Reference program through Base AI, partnering with Sales, Customer Success and our customers to show prospects the value we bring.
  • Manage our peer review presence on TrustRadius, G2, PeerSpot improving ratings and increasing reviews.
  • Build strong relationships with our global Customer Success, Sales, Sales Enablement, Marketing, Analyst Relations, and Communications teams to identify, promote and nurture our strong customer advocates.
  • Work to engage our customers and build industry-leading community event experiences.
  • Secure quotes, logos, and other materials with customer advocates for events, launches, press materials, media opportunities, and analyst reports. Establish a system for measuring and tracking advocacy engagement and impact.

Requirements

  • 7+ years of proven experience in customer marketing, customer advocacy, or a related role, preferably in B2B tech, B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices.
  • Data-driven mindset with the ability to analyze and interpret marketing metrics.
  • Have a track record of driving pipeline through storytelling.
  • Proactive mindset with an excitement to tackle priorities. The ability to think and act strategically while executing tactically.
  • Strong program management and organizational skills, and the ability to structure and prioritize work in a manner that best fits the team and company needs.
  • A love for storytelling where you can tell compelling narratives to customers and sales to inspire them to engage with Saviynt.
  • Experience with Salesforce, Hubspot, Asana, Highspot, Gainsight and advocacy platforms, such as Base AI.Strong interpersonal skills for building and maintaining relationships with customers and cross-functional teams.A BA or BS degree.
Benefits
  • If required for this role, you will complete security & privacy literacy and awareness training during onboarding and annually thereafter
  • Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketingcustomer advocacystorytellingdata analysismarketing metricsprogram managementorganizational skillspipeline managementB2B marketingB2B SaaS sales
Soft Skills
proactive mindsetstrategic thinkingtactical executioninterpersonal skillsrelationship buildingcommunicationcreativityprioritizationcollaborationcommunity engagement
Certifications
BA degreeBS degree