Content Writer

• You will focus on creating content for brand awareness, lead generation, conversion, thought leadership, community engagement, and customer education.
• You will conduct research on industry-related trends and topics to develop original content.
• You will create campaign-related materials such as but not limited to: articles, blog posts, whitepapers, case studies, social media posts, print collaterals, and other content types
• You will ensure web and print readiness of materials by following industry best practices.
• You will provide support in all aspects of customer communications in various touchpoints.
• You will follow processes and guidelines for development and implementation of materials.
• You will write clear and engaging content that promotes SAVii’s brand, products and services. Subjects to write may include topics related to employee wellness, human resources, financial wellness, literacy and inclusion, as well as employee benefits, attrition and other trending social topics. These written forms may include PR & Sales materials, articles, infographics, slides, storyboards, downloadable guides, educational materials, surveys, etc. You will ensure that the design team can and will properly illustrate these contents in various mediums and channels - as required.
• You will provide support in preparing content/editorial materials required to achieve deliverables and complete major programs (including, but not limited to concept building, storyboard, etc.) You will coordinate with internal resources for design, digital, social, and event needs.
• You will communicate our key messaging, positioning, including brand storytelling, value proposition, and differentiators to our target audiences. You will ensure that these are efficiently and effectively shared both internal and external to the organization.
• You will build content to communicate messaging and positioning to target audiences through various tools, mediums or channels, and ensure all-around brand consistency (style, fonts, images and tone).
• You will execute research needs in support of marketing campaigns. You will research industry-related topics to produce solid and compelling content, and topics may include salary loans, salary advance, insurance, savings, etc.

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