Manager, Digital Acquisition and Performance Marketing – Lead Generation and Conversion
Save the Children Deutschland
part-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteSalary
💰 €44,400 - €51,600 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Develop and implement digital initiatives for lead generation that engage and inspire support for Save the Children’s work
- Conceptualize and produce lead magnets and landing pages
- Design and adapt audience-specific image and video creatives, and create and translate copy
- Create digital touchpoints for lead conversion journeys, particularly email campaigns
- Work closely with our telephone team to provide content briefings
- Contribute to optimizing the full funnel from acquisition to conversion in close coordination with colleagues from Testing and Performance
- Continuously monitor and report on own initiatives
- Collaborate closely with internal specialist departments and colleagues across Save the Children worldwide
Requirements
- Degree or vocational training in Marketing, Communications, Fundraising, or a comparable qualification
- Several years’ experience in online marketing, digital content creation, or web editing
- Excellent writing skills and a good understanding of conversion logic
- Creative flair and practical experience with image and video editing (e.g., Canva)
- Experience with content management systems and email/newsletter tools (e.g., TYPO3, Marketing Cloud)
- Enjoys analyzing and optimizing digital campaigns
- Team-oriented, strong communicator, and comfortable working closely with other teams
- Interest in international development and humanitarian emergency response
- Very good German and English skills, both written and spoken
Benefits
- Flexible working hours and up to 60% remote work
- Salary according to the internal compensation model; starting salary for this position is between €3,700 and €4,300 gross (full-time, 40 h/week), depending on relevant professional experience and expertise
- Professional support and development opportunities
- An international working environment and a values-based organizational culture
- Plenty of scope for autonomy and initiative
- 30 days of vacation per year plus 1 day of special leave
- Choice of an additional benefit: Edenred credit card, supplementary company health insurance, Urban Sports Club membership, or subsidy for the Deutschlandticket
- 20% contribution to the occupational pension scheme
- Full continued salary payment in case of a child’s illness
- Occupational health management
- Family room as well as quiet and prayer room in our office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinglead generationcontent creationconversion optimizationimage editingvideo editingcopywritingemail campaignsweb editingdata analysis
Soft skills
team-orientedstrong communicatorcreative flaircollaborationadaptabilityproblem-solvingattention to detailinitiativeorganizational skillsinterpersonal skills
Certifications
degree in Marketingdegree in Communicationsdegree in Fundraisingvocational training in Marketingvocational training in Communicationsvocational training in Fundraising