Lead and actively contribute to the end-to-end development lifecycle of B2C services including storefront transactions, integrations, and upsell capabilities, ensuring robust, scalable, and high-performing solutions
Drive technical initiatives aimed at enhancing user engagement and exploring new monetization opportunities
Champion adoption and integration of AI-driven approaches within B2C products for personalization, analytics, and automation to boost revenue
Lead rapid experimentation and prototyping, building functional prototypes and internal tools using low-code/no-code platforms and traditional development for B2C feature validation and monetization experiments
Full lifecycle ownership of engineering activities from concept to production deployment, including design, monitoring, debugging, and continuous improvement
Shape the B2C product and engineering roadmap in close collaboration with Product, R&D leadership, Growth, CS, and Marketing
Champion a robust framework for data collection, analysis, and interpretation to measure feature impact and validate development with quantifiable results
Mentor and influence teams across the organization to adopt innovative thinking and foster a culture of continuous improvement
Sit in Tel Aviv office with a hybrid work setup and collaborate closely with product, design, and business teams
Requirements
10+ years of experience in software engineering
4+ years in a leadership role focused on driving technical innovation and strategic initiatives (e.g., Chief Architect, Head of Innovation, VP R&D, CTO)
Proven track record in leading a large, diverse engineering organization of 10+ people with a focus on delivering high-impact B2C features
Strong technical background in modern frontend technologies (e.g., React, Next.js)
Strong architectural / hands-on experience in designing, building, and operating highly scalable and reliable distributed systems, particularly high-traffic B2C platforms
Expertise in building and operating B2C platforms, e-commerce solutions, or marketplace payment systems
Demonstrated ability to drive innovation, championing an 'AI-first' mindset
Strong understanding of data analytics, A/B testing methodologies, and experience in leveraging data insights to guide technical development and product optimization
Exceptional communication skills, capable of articulating complex technical concepts and strategic vision to both technical and non-technical stakeholders
Excellent problem-solving skills and a pragmatic approach to technical challenges
Experience working effectively with remote or distributed teams in a matrix environment
Optional: Restaurant Tech experience (digital/delivery), React / full stack development, .NET and microservices architecture, data modeling and database interactions, e-commerce/B2C platforms or marketplace payments, DevOps/CI/CD/cloud-native development (Azure preferred)
Benefits
Highly exciting project with modern microservice and serverless architectures and active customers
Ability to learn from experts in software development and architecture
Friendly environment where you can reach your full potential and grow your career
Challenging tasks to help you evolve as a professional
Open mindedness for innovations and self growth
Work directly for our company without an outsourcing company in the middle
Flexible work schedules
Work from home for better life/work balance
Strong Time Off Policy
Strong Compensation Package
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.