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Consultant – Growth Communications
Sattva ConsultingCommunications Consultant crafting brand narratives for a growing nonprofit platform in India. Shape communication and campaign strategies while enhancing platform engagement with NGOs and partners.
About the role
Key responsibilities & impact- Shape IPN’s communication and positioning, build clear, credible messaging around IPN’s role in enabling NGO institutional readiness.
- Translate complex capacity building concepts into simple, accessible language.
- Create communication frameworks for different audiences (NGOs, partners, and donors).
- Support website copy, decks, concept notes, blogs, newsletters and leadership communication.
- Design and execute campaigns for IPN’s key products, including Events and Campaigns, Assessments, Directory, Resources, and Organisation Profiles.
- Build communication journeys across email, WhatsApp, LinkedIn, Instagram.
- Move IPN’s communication towards structured campaigns that drive registration, activation, repeat engagement and action.
- Develop segmented communication for NGOs based on interests, maturity, geography, language, behaviour, or capacity building needs.
- Build a distribution strategy focused on understanding channels (including regional audience), developing partnerships, and optimizing engagement across them to effectively reach specific audience segments.
- Create high-quality content across formats: social media posts, emails, blogs, case stories, website copy, newsletters, decks, and campaign assets.
- Package insights from IPN’s events, assessments, platform data, user feedback, and partner work into compelling content.
- Track basic campaign and content performance across channels.
- Monitor metrics such as registrations, click-throughs, engagement, activation, repeat participation, and content-to-action conversion.
- Work with the IPN product team to build repeatable communication playbooks.
Requirements
What you’ll need- Minimum 5-6 years of experience in communications, content marketing, branding, growth marketing for digital products and platforms.
- A proactive learner who is comfortable using technology and can quickly build fluency in IPN’s platform, products, features, and user needs.
- Strong writing ability across social media, email, website, blogs, reports, campaign copy.
- Ability to simplify complex ideas for non expert audiences.
- Experience running marketing campaigns across at least two channels such as email, LinkedIn, WhatsApp, Instagram.
- Experience conducting A/B testing on platform pages and ad creative to continuously improve conversion rates.
- Comfort with basic communication and campaign analytics/ metrics tracking.
- Comfortable using core communication, content and management tools such as Mailchimp, Canva, and AI tools like Gemini, ChatGPT for email campaigns, content creation, design support, drafting, etc.
- Ability to work in ambiguity with a lean team and evolving priorities.
- Strong ownership, execution discipline, and attention to detail.
Benefits
Comp & perks- Provide all employees with education, training, and development opportunities to create a workplace where everyone feels safe, respected, and included.
- Follow a Bring Your Own Device (BYOD) policy, under which employees are required to use their personal laptops for work purposes, subject to compliance with the company’s information security and IT policies.
- Necessary tools for operating, like MS office etc, will be provided.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingbrandinggrowth marketingA/B testingcampaign analyticsmetrics trackingcommunication frameworkssegmented communicationcopywritingdigital product marketing
Soft Skills
proactive learnerstrong writing abilityability to simplify complex ideasattention to detailownershipexecution disciplinecomfort with ambiguityadaptabilitycommunicationcollaboration