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Consultant – Growth Communications
Sattva ConsultingCommunications Consultant crafting brand narratives for a growing nonprofit platform in India. Shape communication and campaign strategies while enhancing platform engagement with NGOs and partners.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
content marketingbrandinggrowth marketingA/B testingcampaign analyticsmetrics trackingcommunication frameworkssegmented communicationcopywritingdigital product marketing
Soft Skills
proactive learnerstrong writing abilityability to simplify complex ideasattention to detailownershipexecution disciplinecomfort with ambiguityadaptabilitycommunicationcollaboration
Tools & Technologies
MailchimpCanvaGeminiChatGPTemail marketing toolssocial media platformscontent management systemsanalytics toolscampaign management toolsdesign support tools
Industry Keywords
NGO communicationcapacity buildingdigital marketingaudience segmentationengagement strategiescontent creationcampaign executioncommunication journeyspartnership developmentuser feedback
About the role
Key responsibilities & impact- Shape IPN’s communication and positioning, build clear, credible messaging around IPN’s role in enabling NGO institutional readiness.
- Translate complex capacity building concepts into simple, accessible language.
- Create communication frameworks for different audiences (NGOs, partners, and donors).
- Support website copy, decks, concept notes, blogs, newsletters and leadership communication.
- Design and execute campaigns for IPN’s key products, including Events and Campaigns, Assessments, Directory, Resources, and Organisation Profiles.
- Build communication journeys across email, WhatsApp, LinkedIn, Instagram.
- Move IPN’s communication towards structured campaigns that drive registration, activation, repeat engagement and action.
- Develop segmented communication for NGOs based on interests, maturity, geography, language, behaviour, or capacity building needs.
- Build a distribution strategy focused on understanding channels (including regional audience), developing partnerships, and optimizing engagement across them to effectively reach specific audience segments.
- Create high-quality content across formats: social media posts, emails, blogs, case stories, website copy, newsletters, decks, and campaign assets.
- Package insights from IPN’s events, assessments, platform data, user feedback, and partner work into compelling content.
- Track basic campaign and content performance across channels.
- Monitor metrics such as registrations, click-throughs, engagement, activation, repeat participation, and content-to-action conversion.
- Work with the IPN product team to build repeatable communication playbooks.
Requirements
What you’ll need- Minimum 5-6 years of experience in communications, content marketing, branding, growth marketing for digital products and platforms.
- A proactive learner who is comfortable using technology and can quickly build fluency in IPN’s platform, products, features, and user needs.
- Strong writing ability across social media, email, website, blogs, reports, campaign copy.
- Ability to simplify complex ideas for non expert audiences.
- Experience running marketing campaigns across at least two channels such as email, LinkedIn, WhatsApp, Instagram.
- Experience conducting A/B testing on platform pages and ad creative to continuously improve conversion rates.
- Comfort with basic communication and campaign analytics/ metrics tracking.
- Comfortable using core communication, content and management tools such as Mailchimp, Canva, and AI tools like Gemini, ChatGPT for email campaigns, content creation, design support, drafting, etc.
- Ability to work in ambiguity with a lean team and evolving priorities.
- Strong ownership, execution discipline, and attention to detail.
Benefits
Comp & perks- Provide all employees with education, training, and development opportunities to create a workplace where everyone feels safe, respected, and included.
- Follow a Bring Your Own Device (BYOD) policy, under which employees are required to use their personal laptops for work purposes, subject to compliance with the company’s information security and IT policies.
- Necessary tools for operating, like MS office etc, will be provided.