SatoshiLabs

Chief Marketing Officer

• Own and execute the overall marketing and communications strategy in line with company objectives
• Translate company direction into clear quarterly priorities, plans, and deliverables
• Identify, deprioritise, and stop low-impact or distracting initiatives
• Ensure marketing efforts support adoption, credibility, and fundraising outcomes
• Own Vexl’s public narrative and positioning
• Actively shaping content ideas and messaging (including drafting and refining them)
• Ensure clear, consistent, and accurate communication across all channels
• Maintain narrative coherence across content, PR, events, and community communications
• Define and enforce quality standards for all public-facing outputs
• Lead senior marketing contributors and define clear responsibilities and expectations
• Work directly on key outputs (content drafts, messaging, etc.). Especially at the beginning, this role is hands-on.
• Provide continuous, hands-on mentorship in marketing strategy, storytelling, content, and PR
• Own PR strategy, including story angles, media targets, podcasts, and conference positioning
• Oversee preparation of press materials, messaging frameworks, and spokesperson briefings
• Ensure events and public appearances are aligned with marketing objectives and narrative priorities
• Ensure community activities support defined marketing priorities and adoption goals
• Define what community efforts should amplify and what falls outside scope in coordination with community managers

Head of Marketing – Communications