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About the role
Key responsibilities & impact- You take ownership of marketing, lead new projects, prioritize initiatives and scale them
- Expand creator marketing (creator selection, briefings, production, scaling)
- Scale performance marketing in collaboration with our Performance Marketing Manager
- Build out content marketing on Instagram/TikTok & YouTube
- Build marketplaces (Amazon) and new channels (pharmacies, drugstores)
- Develop new channels and creative growth hacks
- Drive cross-selling between 12minutes and ouchie
Requirements
What you’ll need- Experience in growth marketing or DTC/e-commerce: you've scaled a brand or funnel before
- You think in CAC, LTV, ROAS — these are your daily metrics, not new territory
- You get things done yourself rather than delegating
- You want more than execution: you want to shape and build, you're hungry, ambitious and bring creative ideas
- Very good German and good English
Benefits
Comp & perks- Responsibility from day one
- Direct collaboration with experienced founders who have scaled internationally
- Profitable company
- Equity participation on top after 6 months
- Remote-first with regular meetups
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingDTCe-commercecontent marketingperformance marketingcross-sellingCACLTVROAScreative growth hacks
Soft Skills
ownershipinitiative prioritizationexecutioncreativityambitionhungerself-motivationcollaborationcommunicationproblem-solving