SASSO

Ecommerce

• Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.
• Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.
• Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK’S and others, optimizing sales strategies to maximize visibility and profitability.
• Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.
• Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.
• Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.
• Own the customer acquisition funnel, optimizing CAC and ROAS through strategic management of paid and owned channels.
• Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value
• Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.
• Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.
• Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.
• Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.
• Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.
• Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.

E-Commerce Director

Marketing

• Amazon Marketplace Strategy & Execution Develop and implement Amazon sales and marketing strategies for BCLL brands, aligned with seasonal sports calendars and product release cycles.
• Manage Amazon Seller Central and FBA programs, ensuring accurate inventory, timely fulfillment, and optimal buy box performance.
• Create, optimize, and maintain product listings with compelling titles, descriptions, images, videos, and keyword-rich content to maximize search ranking and conversion.
• Plan, execute, and monitor Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, DSP), adjusting bids and targeting to meet ROAS and sales objectives.
• Identify opportunities for expansion into additional Amazon marketplaces, including international channels.
• Performance Optimization & Reporting Monitor key performance indicators (sales, rankings, ratings, reviews, ACoS, TACoS, conversion rates) and provide actionable insights.
• Conduct competitive analysis to ensure BCLL products are positioned as category leaders.
• Collaborate with marketing, content, and design teams to create A+ content, brand stores, and promotional assets.
• Maintain and share regular performance reports with leadership, recommending adjustments to strategy based on data.
• Cross-Functional Collaboration Work with product management to ensure accurate product data, launch timelines, and promotional priorities. Partner with digital marketing to integrate Amazon campaigns with broader paid media, social, and influencer marketing initiatives. Coordinate with customer service to address marketplace inquiries, reviews, and feedback, enhancing brand reputation.

E-Commerce Director

Marketing Specialist