Principal Product Commercialization Specialist – Channels

SAS

Principal Product Commercialization Specialist maximizing revenue and adoption of channel product expansions and Cross Functional technology offerings at leading data and AI company.

Posted 6/29/2026full-timeCary • North Carolina • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and continuously refine the vision and strategy for Channels.
Recommends product strategy across multiple portfolios to meet corporate growth/strategy targets over the next 3 years.
Leverages data and market expertise to influence organizational direction and corporate strategy.
Defines and prioritizes product requirements based on customer, prospect, and evaluator inputs, market direction and field contribution.
Partner and align with Sales, embedded Product Management, Marketing, and Industry Leads to define and exceed commercial goals.
Serves as the primary product point of contact for Sales and Marketing and represent R&D.
Provide analysis for quarterly business reviews including commercial health of offerings, competitive position, customer/prospect feedback, market dynamics, and key value creation opportunities.
Owns health and trends including annual bookings, win rate, attach rates, penetration, profitability, and retention.
Creates an ideation pipeline of new offerings for future investment understanding the pervasiveness of market problems and propensity to pay, as well as buy/build/partner and monetization recommendations.
Leads product acquisition functional due diligence and gap analysis for M&A targets and key partnerships.
Rationalizes key opportunities and partners with product management and Global Engineering teams to prioritize the highest value problems to solve and partners with teams during execution, launch, and post-launch adoption.
Represents product team in packaging and pricing strategy.
Contributes to launch planning of new products and releases.
Defines adoption and utilization strategy for key offerings with cross-functional partners.
Partners with Marketing and Industry cross-functional team to evangelize the product differentiation and new innovations both internally and externally (industry analysts, innovation awards).

Requirements

What you’ll need

Bachelor’s degree in Business, Engineering, Computer Science, or a related field; advanced degree (MBA or equivalent) preferred.
Twelve years of overall relevant experience including
o 8+ years of progressive experience in tech solutioning, product management, product strategy, or product marketing overseeing complex B2B product portfolios and
o 3 or more years with domain experience in enterprise analytics and data enablement; experience with SAS preferred.
Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
Demonstrates expert level product knowledge with external audiences, such as press, thought leaders, analysts, speaking engagements at trade shows and user groups, etc.
Deep domain/market understanding for building channel / reseller experiences, monetization,and software development lifecycle as well as both on premise and SaaS delivery models.
Proven track record of developing and executing market-driven product strategies that deliver measurable value through innovation
Deep experience in discovery, market research, articulating business value, and investment trade-off decisioning.
Proven track record of building strong cross-functional partnerships to scale and drive growth.
Ability to travel required up to 15%.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product StrategyTech SolutioningData EnablementMarket Dynamics AnalysisCompetitive PositioningMonetization StrategiesSaaS Delivery ModelsDiscovery ProcessesBusiness Value ArticulationInvestment Trade-Off Decisioning

Soft Skills

LeadershipCommunicationPartnership BuildingInfluencingPresentation Skills

Certifications

MBA or Equivalent