SAS

Senior Content Strategist

SAS

full-time

Posted on:

Location Type: Hybrid

Location: Cary • North Carolina • United States

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Job Level

Senior

About the role

  • Provide direction and oversight to cross-functional team members supporting content program execution and guide their efforts through the entire project lifecycle.
  • Apply information architecture and taxonomy principles to organize and drive metadata efforts for maximum discoverability and reuse across platforms and business units.
  • Establish KPIs for content, work with analytics and GEO team members to monitor and analyze content performance.
  • Support AI-ready content transformation initiatives - adopting modular content structures, metadata frameworks, and automation-friendly authoring practices.
  • Govern content quality and conduct audits and quality reviews to identify gaps, improve accuracy, and align to content standards: GEO/SEO, styleguides, content templates, and accessibility.
  • Work with UX to apply content principles to improve user journeys, navigation, and overall engagement on the website.
  • Regularly monitor and review competitors and industry trends to recommend solutions for improving content, navigation, search, and other key digital application and experience features.
  • Operate as an individual contributor, leading through influence with full DX divisional backing and support; own the definition of standards, guidelines, and best practices, gather input and requirements from stakeholders to continually refine direction, and drive adherence with assistance from cross-divisional partners.
  • Embrace curiosity, passion, authenticity and accountability.

Requirements

  • Bachelor’s degree in information architecture, technical writing, journalism, or a related field
  • Minimum 8 years of experience in content strategy, with at least 5 years in roles overseeing large, complex product portfolios.
  • Proven track record of developing and executing content strategies that deliver measurable business outcomes and customer value.
  • Deep understanding of technology trends, user experience, and content design best practices.
  • Exceptional organizational leadership, strategic thinking, and interpersonal skills.
  • Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
Benefits
  • Comprehensive medical, prescription, dental and vision plans.
  • Medical plan options include: PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
  • Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan.
  • There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
  • An industry-leading 401k plan.
  • Tuition Assistance Program and programs and resources to support your development
  • Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
  • Volunteer Time Off, parental leave and unlimited paid sick days.
  • Generous childcare benefits for all full-time employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
information architecturetaxonomy principlesmetadata frameworkscontent strategycontent performance analysiscontent quality auditsSEOcontent templatesaccessibility standardsuser experience design
Soft Skills
organizational leadershipstrategic thinkinginterpersonal skillsinfluencecuriositypassionauthenticityaccountability
Certifications
Bachelor’s degree in information architectureBachelor’s degree in technical writingBachelor’s degree in journalism