Experimentation & CRO Lead

SAS - Scandinavian Airlines

Experimentation & CRO Lead for SAS driving digital e-commerce growth through innovative testing frameworks. Lead A/B testing strategies to enhance conversion and customer value across digital platforms.

Posted 5/22/2026full-timeSolna • 🇸🇪 SwedenSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build SAS's end-to-end experimentation framework, including tooling, governance, standards, and operating rhythm, in close collaboration with Digital & IT.
Own and prioritize the experimentation roadmap across the full digital funnel, web and app.
Define prioritization principles and influence allocation of experimentation capacity across product squads.
Proactively identify friction points and revenue opportunities across the core journey and commercial segments, translating them into high-impact hypotheses and ensuring they are prioritized and planned into the relevant PM roadmaps.
Extend experimentation beyond the core funnel into areas such as CRM, ancillary merchandising, and paid media over time, with initial focus on core digital journeys (web and app).
Work with product leadership to secure dedicated experimentation capacity within product squads to ensure consistent execution and velocity.
Drive increased experimentation velocity, with a clear ambition to scale the number of high-quality experiments.
Apply AI where it adds practical value, such as supporting hypothesis generation, segmentation, and faster analysis of experiment results.
Own measurement integrity: Define experimentation-specific success and guardrail metrics, in partnership with Analytics, validate instrumentation with Digital & IT, and protect the business from false positives and vanity wins.
Translate experiment outcomes into P&L impact: Build the business case for experimentation, ensure winning variants are rolled out, and feed learnings back into the product and commercial roadmap.
Build and lead an experimentation community of practice: playbooks, templates, experiment libraries, and regular learning cadences that embed test-and-learn as the default way of working.

Requirements

What you’ll need

About 8+ years of experience in product management or growth, with at least 3-5 years directly owning experimentation, CRO, or conversion as a primary mandate in e-commerce, travel, marketplaces, or consumer digital products.
Proven track record of building or scaling an experimentation practice from an early stage, including platform selection, statistical standards, and operating model design.
Deep expertise in A/B testing and statistical methods: hypothesis design, power and sample size calculation, frequentist and Bayesian approaches, sequential testing, MDE, guardrail metrics, and common pitfalls such as peeking, sample ratio mismatch, and novelty effects.
Hands-on experience with experimentation platforms such as Optimizely, Statsig, Growthbook, AB Tasty, or equivalent, and analytics stacks including Adobe Analytics, GA4, Amplitude, or Mixpanel.
Familiarity with session tools such as Contentsquare or Hotjar.
Strong commercial acumen and fluency in e-commerce KPIs including conversion rate, AOV, ancillary revenue, CAC, ROAS, LTV, and funnel drop-off, combined with the ability to work with data directly including SQL, dashboarding, and instrumentation validation.
Experience running experiments across multiple channels including web, native app, paid media, and CRM lifecycle, with strong product discovery skills translating qualitative research and behavioural data into high-impact hypotheses.
Demonstrated ability to influence senior stakeholders across a matrix organisation, with excellent communication and storytelling skills that make complex statistical concepts accessible to non-technical audiences.
Experience in airline, travel, high-scale e-commerce, or product-led digital businesses is a plus.
Full professional proficiency in English required.

Benefits

Comp & perks

Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.
Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testinghypothesis designpower and sample size calculationfrequentist methodsBayesian methodssequential testingMDEguardrail metricsSQLdashboarding

Soft Skills

commercial acumencommunication skillsstorytelling skillsinfluencing skillsproduct discovery skills