Marketing Data Consultant
Sartorius
full-time
Posted on:
Location Type: Hybrid
Location: Göttingen • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
AzureCloudPythonSQLTableau
About the role
- Develop a scalable data architecture for marketing data at Sartorius, define data models, implement and maintain them in marketing and analytics platforms
- Take the lead on marketing data in global projects, eg the rollout of a customer data platform (CDP) or a marketing automation platform
- Support the marketing teams in requirements engineering and use case definitions
- Ensure that marketing data modelling and data implementation is actionable and drives business value in all applications, eg by enhancing dashboard performance, or enabling new marketing techniques
- Own the marketing data documentation, develop trainings and train the marketing organization to foster a data driven mindset
- Liaise with other business departments (eg, Sales and Product Management) to ensure that all relevant data sources are included in data modelling and insights and benefits are shared across all business processes and departments
- Work in close cooperation with marketing teams in both Sartorius divisions (eg, Digital Marketing, Campaign Management, Marketing Strategy) and IT (eg, CRM, Data Platforms & Analytics, Software Development)
Requirements
- Master’s Degree in the field of Data Science, Computer Science, Business Administration or similar, or alternatively Bachelor’s degree plus relevant professional experience
- Proven professional experience in data architecture, data modelling, and data engineering
- Experience with Customer Data Platforms (CDPs), eg Salesforce Data Cloud or Adobe RTCDP is a must
- Data & Analytics Expertise: Snowflake, Tableau, Azure, Databricks, Google Analytics, or similar
- Excellent SQL skills, Python beneficial
- Marketing Domain Knowledge: Deep understanding of data-driven marketing concepts, including customer segmentation, customer journey, identity resolution, and lead generation
- Experience with Marketing and Sales platforms highly appreciated, eg Salesforce, Marketo, Marketing Cloud
- Great communicator and presenter, able to express complex topics in simple concepts
- Sound industry experience in B2B, especially life sciences or complex products with a long sales cycle, B2C experience a plus
- Business fluent English spoken and written, German a plus.
Benefits
- Personal and Professional Development: Mentoring, leadership programs, Talent Talks, internal seminar offerings, coaching for managers
- Work life balance: Remote options, flextime, flexible work schedules, sabbaticals
- Large, modern campus: Open office spaces, terraces, company restaurant with vegetarian and vegan options, cozy Italian bistro with ice cream sales, fitness studio and daycare center
- Making an impact right from the start: Comprehensive onboarding, including a virtual online platform even before joining, Welcome Workshops, "buddy" as point of contact
- Welcoming Culture: Mutual support, team spirit, and international collaboration; communities on numerous topics, such as coaching, agile working and business women network
- We support diversity and inclusion and welcome applications from people of all nationalities, genders, sexual orientations, religions, ages, disabilities, and cultural backgrounds.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data architecturedata modellingdata engineeringSQLPythoncustomer segmentationcustomer journeyidentity resolutionlead generationdata-driven marketing
Soft skills
great communicatorpresenterrequirements engineeringuse case definitionstrainingsdata driven mindsetliaisingcollaboration
Certifications
Master’s Degree in Data ScienceMaster’s Degree in Computer ScienceMaster’s Degree in Business AdministrationBachelor’s Degree in relevant field