SAP Fioneer

Divisional Marketing Manager

SAP Fioneer

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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About the role

  • Develop and execute on a marketing plan and budget for Americas based on local goals and requirements; including organizing and overseeing regional participation in events, roundtables and conferences
  • Increase brand awareness and generate pipeline within the region through joint activities with partners, regional PR efforts and influencer collaborations
  • Align goals and efforts between GtM Leads and Marketing with a clear focus on shared objectives, target markets and metrics
  • Craft compelling narratives that translate complex product capabilities into clear value propositions.
  • Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process
  • Oversee lead management from marketing initiatives to sales action
  • Build and execute full-funnel marketing campaigns to drive prospects from awareness through to consideration
  • Produce and manage campaign assets such as articles, advertising creatives, content, market research pieces and landing pages

Requirements

  • - Minimum 5 years of B2B or B2C marketing experience in financial technology, financial services and/or software/SaaS industries required
  • - Experience in marketing, sales or other business area targeting the CFO and finance department audience as well as CIOs and , technology decision makers
  • - Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
  • - Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment
  • - Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels
  • - Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies.
  • - High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously.
  • - Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects.
  • - Fluent in spoken and written English is a must ( Spanish is a plus)
Benefits
  • **Why join the Marketing team of SAP Fioneer **
  • - Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
  • - Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
  • - Unique opportunity to shape and influence the marketing organization and its significant impact on the business
  • - High degree of creative freedom to implement innovative marketing strategies
  • - Play a pivotal role in educating SAP Fioneer on the transformative power of marketing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingB2C marketingfull-funnel marketing campaignslead managementABM (Account-Based Marketing)content creationmarket researchadvertising creativesnarrative craftingpipeline generation
Soft Skills
proactivecreativerelationship buildingcommunication skillspresentation skillsinterpersonal skillsadaptabilityproject managementcollaborationpositive attitude