CRM Specialist

Santillana Brasil

CRM Specialist at Santillana Brasil ensuring data integrity and analyzing commercial performance to drive business decisions. Collaborating across marketing, sales, and technology teams.

Posted 5/26/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Ensure data integrity, quality, and standardization.
Configure, maintain and evolve processes, fields, workflows, validations, and automations.
Monitor CRM usage by the sales team and guide best practices.
Create and implement data governance policies.
Analyze commercial performance (funnel, visits, conversion, productivity, account portfolio).
Identify bottlenecks and data-driven improvement opportunities.
Propose KPIs, targets, and monitoring indicators.
Build structured analyses to guide strategic decisions.
Support commercial heads with analyses, studies, and insights.
Create and optimize prospecting, conversion, and relationship strategies.
Conduct customer segmentation and prioritization studies.
Support funnel definitions, visit routes, and service models.
Train sales teams on proper CRM use and defined processes.
Work in alignment with CRM and data ambassadors.
Support integrated campaigns between Marketing and CRM.
Build audiences, lists, and automatic triggers.
Monitor results and suggest continuous improvements.
Participate in AI initiatives applied to CRM (scoring, recommendations, intelligent automations).

Requirements

What you’ll need

Hands-on experience with CRM systems.
Knowledge of key commercial processes: prospecting, sales funnel, customer service, and after-sales.
Advanced Excel (data cleaning, cross-referencing, and data modeling).
Strong analytical skills and structured thinking.
Experience creating reports and dashboards (Power BI is a strong plus).
Knowledge of Microsoft Power Platform (Power Automate, Power Apps).
Basic SQL knowledge or experience with data manipulation tools.
Knowledge of commercial automations and marketing automation.
Familiarity with AI topics applied to CRM (predictive scoring, intelligent segmentation, etc.).

Benefits

Comp & perks

Flexible working hours
Childcare assistance for parents with children up to 6 years old
Pharmacy discount program
Day off on your birthday
Holiday bridge days and collective company recess
Wellhub (employee wellness program)
Pregnancy kit for expectant parents
Profit-sharing
Health insurance
Dental plan
Private pension plan
Life insurance
Food allowance
Meal voucher
Partnership with SESC
50% discount on purchases of our books
Decompression/relaxation area
Futsal and volleyball courts for recreational use

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data integritydata qualitydata standardizationdata governancecommercial performance analysisKPI developmentcustomer segmentationreport creationdashboard creationSQL

Soft Skills

analytical skillsstructured thinkingtrainingguidancecollaboration