Regional Marketing Manager – Myopia
Santen Pharmaceutical
full-time
Posted on:
Location Type: Remote
Location: Anywhere in Europe
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About the role
- Lead the execution of the product launch strategy, contributing to Santen’s ambition to become the EMEA leader in myopia treatment
- Co-develop and implement the EMEA strategic brand plan, ensuring alignment with cross-functional partners and country-level priorities
- Drive the preparation and rollout of brand campaigns, ensuring alignment with medico-regulatory requirements and commercial goals
- Manage competitive intelligence efforts to proactively respond to market dynamics and competitor actions
- Chair regular cross-functional brand meetings to align and accelerate brand performance across sales, marketing, medical, and market access
- Support affiliate teams with tailored marketing materials, insights, and best practices to maximize local market impact
- Plan and execute key congresses and external events, ensuring high visibility and engagement for the product and the Santen brand
- Define and monitor performance KPIs across tactics, ensuring data-driven adjustments to optimize effectiveness and ROI
- Lead collaboration with agencies for campaign development, creative execution, and logistics, raising the bar for external impact and innovation
Requirements
- Proven experience (3–5 years) in pharmaceutical or healthcare marketing at a regional or global level, ideally with launch experience
- University degree or equivalent in science and/or business / Marketing or MBA qualification/s
- Demonstrated ability to develop and execute brand plans, including cross-functional leadership and stakeholder alignment
- Strong analytical mindset with the ability to interpret commercial data, assess trends, and translate insights into action
- Deep understanding of customer and market insights, with a passion for addressing unmet patient and healthcare professional needs
- Exceptional communication and influencing skills, capable of engaging diverse internal teams and external stakeholders
- Experience managing external vendors and agencies (creative, medical communications), including briefing and performance evaluation
- High level of creativity, resourcefulness, and a solution-oriented mindset to drive differentiation in a competitive landscape
- Willingness to travel across EMEA (up to 30%)
Benefits
- Flexible ways of working
- Inclusive work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical marketinghealthcare marketingbrand plan developmentcompetitive intelligenceKPI monitoringdata analysismarket insightscampaign developmentcreative executionvendor management
Soft skills
cross-functional leadershipstakeholder alignmentanalytical mindsetcommunication skillsinfluencing skillscreativityresourcefulnesssolution-oriented mindsetengagement skillsteam collaboration
Certifications
university degree in scienceuniversity degree in businessMBA qualification