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Customer Intelligence Analyst, Customer Engagement and Channel Performance
SantanderCustomer Intelligence Analyst for Santander using data-driven insights across digital channels. Enhancing customer engagement through analytics and experimentation in a fixed-term role.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering data-driven insights and optimizing digital customer journeys through advanced analytics and BI tools. Proficient in collaborating with stakeholders to enhance customer engagement and drive business outcomes.
Highest-signal resume keywords
Customer Data AnalysisDigital Journey OptimisationBI Tools: SAS, SQL, HUE, AWS AthenaA/B TestingCommercial Awareness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven InsightsFunnel AnalysisCustomer Engagement CampaignsDigital AnalyticsDashboard DesignExperimentationData Source IdentificationCustomer Journey AnalysisAdvanced ExcelPowerPoint
Soft Skills
CollaborationRelationship BuildingStakeholder Engagement
Tools & Technologies
Power BIPythonAdobe AnalyticsAdobe CJO
Industry Keywords
Retail BankingAgile Delivery Framework
Tech Stack
Tools & technologiesAWSPythonSQL
About the role
Key responsibilities & impact- Delivering data-driven insights to identify, quantify and optimise conversion opportunities across digital channels
- Analysing end-to-end customer journeys, including web and app behaviour, drop-off points, and channel interactions
- Evaluating 1:1 customer engagement campaign performance and making recommendations for improvement
- Leveraging digital analytics tools to understand customer behaviour, attribution and experience across journeys
- Supporting test-and-learn and experimentation activity, including A/B testing and journey optimisation
- Proactively identifying new data sources to enhance insights and improve conversion rates
- Designing and maintaining insight-led dashboards and MI, combining customer, product and digital metrics
- Collaborating with stakeholders across the business to deliver exceptional customer-centric solutions
- Developing and maintaining great working relationships with key stakeholders
Requirements
What you’ll need- Extensive experience working with customer and product data within retail banking (Required)
- A great track record of delivering actionable analytical insights across journeys, products and customer segments (Required)
- Experience with digital journey optimisation, funnel analysis and experimentation (Required)
- Extensive experience with BI tools: SAS, SQL, HUE, AWS Athena (Required)
- Experience with other BI tools/platforms: Power BI, Python, Adobe Analytics, Adobe CJO (Preferred)
- Excellent commercial awareness with the ability to link insights with business outcomes (Required)
- Advanced MS Office skills, particularly Excel & PowerPoint (Required)
- Experience working within an Agile delivery framework (Preferred)
Benefits
Comp & perks- Wellbeing that goes beyond work — we work with a range of wellbeing partners across our 4 pillars of wellbeing (physical, mental, social and financial) to give you access to a suite of apps, discounted gym and fitness access, weekly online classes, flexible healthcare and mental health support.
- Support for every life stage — from menopause and pregnancy to parenthood and beyond, with enhanced family leave, childcare options and tailored wellbeing support.
- Time to give back through volunteering opportunities that let you make a difference in the communities we serve.
- Global growth opportunities to shape your career, learn new skills and explore what’s possible across our international network.