Director of Lifecycle Marketing

Sans

Director of Lifecycle Marketing at Sans focusing on customer conversion, engagement, and retention. Leading a team to optimize lifecycle strategies and enhance long-term value.

Posted 7/29/2026full-timeCulver City • California • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing lifecycle strategies that drive revenue growth, customer retention, and lifetime value. Proficient in utilizing lifecycle platforms and analytics to optimize customer journeys and enhance overall business performance.

Highest-signal resume keywords

Lifecycle Strategy DevelopmentCustomer Retention OptimizationSubscription Growth ManagementKlaviyo Platform ExpertiseCross-Functional Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingCustomer Retention MetricsLTV AnalysisData-Driven Decision MakingCampaign Execution

Soft Skills

Strong Communication SkillsLeadership AbilitiesAnalytical ThinkingDetail-Oriented MindsetProblem-Solving Skills

Tools & Technologies

KlaviyoAttentivePostPilotCRM SystemsDirect Mail Performance Channels

Industry Keywords

DTC ExperienceRevenue GrowthCustomer Journey OptimizationRetention MarketingEcommerce Integration

About the role

Key responsibilities & impact

Own Lifecycle as a Revenue Driver - Own lifecycle as a core revenue channel, with accountability for repeat purchase rate, LTV, contribution margin, revenue per subscriber, and overall retention performance. Partnership with growth and ecommerce across lifecycle touchpoints (incl. Lead conversion for new customers) is required to be successful in this role.
Define and Lead Lifecycle Strategy - Develop and own a cohesive lifecycle strategy across onboarding, retention, and reactivation - aligned to company revenue and profitability goals.
Own Customer Journey and Retention Systems - Define and optimize the end-to-end customer journey from first purchase to repeat customer to subscriber, improving key metrics such as time to second purchase, product adoption, and long-term retention.
Own Subscription Growth and Economics - Lead subscription as a core growth lever, driving attach rate, retention, and LTV through improvements in on-site conversion, post-purchase upsell, and ongoing engagement.
Own Lifecycle Revenue Levers - Partner with Growth and eCommerce to define and optimize key revenue levers including pricing communication, discounts, bundles, upsell/cross-sell, and incentives - balancing conversion, AOV, contribution margin, and brand perception.
Own Flows, Campaigns, and Lifecycle Programs - Oversee all lifecycle flows (welcome, abandonment, post-purchase, replenishment, winback) and own the lifecycle campaign calendar, ensuring strong execution across product launches and key commercial moments.
Drive Experimentation and Optimization - Build and lead a clear testing roadmap across lifecycle channels, continuously improving conversion, AOV, revenue per send, and long-term customer value.
Own Lifecycle Channels and Platforms - Own lifecycle platforms (Klaviyo, Attentive, PostPilot), ensuring best practices across segmentation, deliverability, automation, compliance, and reporting.
Lead Team and Cross-Functional Execution - Build, manage, and develop a high-performing lifecycle team - this includes opportunity to hire & manage a direct report. Partner closely with Growth, eCommerce, Product, CX, and Creative to ensure lifecycle is fully integrated into GTM and the broader marketing calendar.

Requirements

What you’ll need

Bachelor’s Degree and equivalent work experience in a highly analytical role
7-10+ years of experience in lifecycle, CRM, or retention marketing
Proven track record of owning lifecycle revenue, LTV, or retention metrics—not just campaign execution
DTC experience, ideally at $50M+ revenue brands
Strong experience with subscription-based or repeat purchase businesses
Deep experience building lifecycle strategy from the ground up (not just optimizing existing programs)
Experience with tools such as Klaviyo, Attentive, and similar platforms
Experience with direct mail as a performance channel is a plus
Strong leadership and communication skills, with the ability to influence cross-functional stakeholders
Highly analytical, with a deep understanding of customer behavior, retention, and LTV dynamics
Systems thinker—able to connect lifecycle to product, CX, pricing, and broader business drivers
Ability to operate at both strategic and executional levels
Detail-oriented with high standards for quality and rigor
Scrappy and pragmatic, focused on driving measurable impact
Strong ownership mindset—treats lifecycle as a business within the business
Applicants must be currently authorized to work in the United States on a full-time basis.

Benefits

Comp & perks

Option for fully paid medical, dental, and vision coverage
Opportunity to contribute to 401k
Unlimited PTO plus 11+ paid holidays
Monthly wellness stipend
Free Sans product!