Senior Director – Lifecycle Marketing

Sans

Senior Director managing lifecycle marketing strategy for a consumer hardware brand to drive retention and revenue growth. Leading a team and collaborating with cross-functional departments for customer value optimization.

Posted 5/11/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $170,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own Lifecycle as a Revenue Driver - Own lifecycle as a core revenue channel, with accountability for repeat purchase rate, LTV, contribution margin, revenue per subscriber, and overall retention performance.
Define and Lead Lifecycle Strategy - Develop and own a cohesive lifecycle strategy across onboarding, retention, and reactivation—aligned to company revenue and profitability goals.
Own Customer Journey and Retention Systems - Define and optimize the end-to-end customer journey from first purchase to repeat customer to subscriber, improving key metrics such as time to second purchase, product adoption, and long-term retention.
Own Subscription Growth and Economics - Lead subscription as a core growth lever, driving attach rate, retention, and LTV through improvements in on-site conversion, post-purchase upsell, and ongoing engagement.
Own Lifecycle Revenue Levers - Partner with Growth and eCommerce to define and optimize key revenue levers including pricing communication, discounts, bundles, upsell/cross-sell, and incentives—balancing conversion, AOV, contribution margin, and brand perception.
Own Flows, Campaigns, and Lifecycle Programs - Oversee all lifecycle flows (welcome, abandonment, post-purchase, replenishment, winback) and own the lifecycle campaign calendar, ensuring strong execution across product launches and key commercial moments.
Drive Experimentation and Optimization - Build and lead a clear testing roadmap across lifecycle channels, continuously improving conversion, AOV, revenue per send, and long-term customer value.
Own Lifecycle Channels and Platforms - Own lifecycle platforms (Klaviyo, Attentive, PostPilot), ensuring best practices across segmentation, deliverability, automation, compliance, and reporting.
Lead Team and Cross-Functional Execution - Build, manage, and develop a high-performing lifecycle team - this includes managing a small but growing team, including 1 direct report. Partner closely with Growth, eCommerce, Product, CX, and Creative to ensure lifecycle is fully integrated into GTM and the broader marketing calendar.

Requirements

What you’ll need

Bachelor’s Degree and equivalent work experience in a highly analytical role
8-12+ years of experience in lifecycle, CRM, or retention marketing
Proven track record of owning lifecycle revenue, LTV, or retention metrics—not just campaign execution
DTC experience, ideally at $50M+ revenue brands
Strong experience with subscription-based or repeat purchase businesses
Deep experience building lifecycle strategy from the ground up (not just optimizing existing programs)
Experience with tools such as Klaviyo, Attentive, and similar platforms
Experience with direct mail as a performance channel is a plus

Benefits

Comp & perks

Base salary $170,000-$200,000 based on experience, plus discretionary bonus and equity
Option for fully paid medical, dental, and vision
Opportunity to contribute to 401k
Unlimited PTO plus 11+ paid holidays
LA based hybrid team, based in Culver City 3 days/week
Free Sans product!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingretention marketingcustomer journey optimizationsubscription growthrevenue metricsAOV (Average Order Value)LTV (Lifetime Value)campaign executiondata analysisperformance optimization

Soft Skills

leadershipteam managementcross-functional collaborationstrategic thinkinganalytical skillscommunicationproblem-solvingproject managementcreativityexecution

Certifications

Bachelor’s Degreeequivalent work experience