Director of Global Marketing Operations

SANS Institute

Director of Global Marketing Operations at SANS managing B2B marketing operations and leading cross-functional initiatives. Overseeing pipeline strategies and analytics for measurable business outcomes.

Posted 5/20/2026full-timeRemote • Maryland • 🇺🇸 United StatesLead💰 $185,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes
Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle
Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance
Translate complex data into actionable insights that connect marketing activity to business outcomes
Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality
Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally
Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools
Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data
Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack
Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor
Lead, mentor, and develop a high-performing marketing operations team across analytics, data strategy, orchestration, tech, and email disciplines.

Requirements

What you’ll need

10–12+ years of experience in B2B marketing operations, including 6+ years in leadership roles
Bachelor’s degree in Marketing, Business, or a related field required
Proven ability to lead complex, cross-functional initiatives across multiple business units
Demonstrated success transforming marketing organizations from manual/reactive to automated/strategic
Strong track record building attribution models, pipeline frameworks, and analytics infrastructure that inform business decisions
Hands-on experience deploying AI tools in a marketing environment
Deep expertise in MarTech ecosystems, including CRM, marketing automation, and ABM platforms
Advanced Excel skills for budgeting, forecasting, and data analysis
Exceptional cross-functional leadership with the ability to influence without authority in matrixed organizations
Strong executive presence and ability to drive alignment with senior leadership
Skilled data storyteller who translates insights into clear, business-focused narratives for executive audiences
Builder mindset with comfort operating in ambiguity and balancing strategy with hands-on execution.

Benefits

Comp & perks

Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
Generous paid time off, including volunteer time.
Access to professional development and SANS training opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketing operationsattribution modelspipeline frameworksanalytics infrastructureAI tools deploymentdata analysisExcellead lifecycle managementKPI trackingdata governance

Soft Skills

cross-functional leadershipinfluence without authorityexecutive presencedata storytellingstrategic thinkingmentoringconflict resolutionoperational excellencebuilder mindsetadaptability