Regional Marketer
Sanofi
full-time
Posted on:
Location Type: Remote
Location: New Jersey • United States
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Salary
💰 $148,500 - $214,500 per year
About the role
- Monitor and analyze regional market trends, account maturity, competitor activity, and customer insights and prepare a clear regional perspective to inform national brand strategy and tactic optimization
- Serve as the marketing business partner with SAMs and Regional Strategy and Account Directors and act as a unique go-to person for all marketing related topics to optimize pull-through of marketing strategies and link with the brand marketing team and other functions for solutioning
- Define key localization opportunities to tailor messaging, materials, and programs to resonate with regional audiences and work closely with brand marketing team on defined projects to develop and execute them
- Identify, engage, and cultivate commercial relationships with external experts including thought leaders, influencers, emerging leaders and relevant patient and professional associations within the geography
- Develop regional engagement plans for external experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
- Lead and support the development, training, and execution of speaker programs and leads customer insight gathering activities such as commercial advisory boards, regional insight meetings, and external expert consulting
- Manage strategy, execution and budgeting for regional conferences & product theatres
- Ensure all activities comply with company policies, SOPs, and regulatory requirements
- Manage regional budgets and resources efficiently, providing regular updates on performance
- Support the adaptation and delivery of materials and omni-channel marketing programs for HCPs and patients
- Travel extensively within the assigned region to support meetings, events, and field engagements (estimated 50-75%)
Requirements
- Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred
- 5+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 1+ years of marketing experience preferred
- Ability to analyze complex market data and translate insights into actionable strategies
- Demonstrated success in external expert engagement, speaker program, advisory board, and conference management
- Strong clinical knowledge and understanding of relevant therapeutic areas
- Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes.
- Excellent communication, organizational, and project management, budget management & presentation skills
- Experience with MLR (Medical, Legal, Regulatory) review process a plus
- Willingness and ability to travel extensively within the assigned region
Benefits
- high-quality healthcare
- prevention and wellness programs
- at least 14 weeks’ gender-neutral parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisbudget managementproject managementdata analysismarketing strategyspeaker program managementadvisory board managementconference managementomni-channel marketingclinical knowledge
Soft Skills
communicationorganizationalpresentationinfluencingcollaborationrelationship buildingproblem solvingstrategic thinkingadaptabilityleadership
Certifications
Bachelor's degreeMBAPharmD