Collaborate with cross-functional teams to gather requirements, drive technology strategy, and deliver tailored digital solutions
Capture business needs and impact to support the business case creation
Assess the risks of various solutions and prioritize competing business demands
Elicit and document requirements
Define, set up, and validate that the solution meets functional and non-functional requirements
Own the assessment and prioritization of Consumer/Patient use cases, ensuring alignment with strategic goals
Design and implement the end-to-end product vision and delivery, as it pertains to DTC/P Activation and based on impact assessments
Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
Promote architectural consistency and usability standards; define and execute test cases
Manage the DTC/P Activation product roadmap, including budget planning, resource allocation, and feasibility assessments
Provide consultative support on business-led technology initiatives
Identify opportunities for business-led delivery; coach employees to make use of technology and information

Requirements

Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business/Data Analytics or similar field
At least 5 years of experience working in Digital engagement orchestration environments
Ability to rapidly understand key business processes and their corresponding data flows
Proficiency in reading, evaluating SQL logic and corresponding output
Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
Knowledge of KPIs, hierarchies, and the understanding of data relationships
Hands-on experience with LiveRamp (or equivalent)
Hands-on experience with Media Partners, with particular focus on media partner on-boarding negotiation, data integration and data ready platform consumption.
Understanding of measurement and cross media intelligence

Benefits

High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLsegmentation testingA/B testingexperimental designdata integrationdata analyticsdigital engagement orchestrationimpact assessmentsfunctional requirementsnon-functional requirements

Soft Skills

collaborationconsultative supportcoachingrisk assessmentprioritizationbusiness process understandingcommunicationstrategic alignmentusability standardsbudget planning

Certifications

Bachelor’s degree in Computer ScienceBachelor’s degree in Information SystemsBachelor’s degree in Software EngineeringBachelor’s degree in Business AnalyticsBachelor’s degree in Data Analytics