Paid Media & Partnership Activation Lead
Sanofi
full-time
Posted on:
Location Type: Hybrid
Location: Cambridge • Massachusetts • New Jersey • United States
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Salary
💰 $148,500 - $247,500 per year
Job Level
About the role
- Translate strategic marketing objectives into actionable media activation plans across digital, programmatic, social, search, and partnership channels
- Partner closely with the dedicated media agency to ensure flawless campaign execution, budget adherence, and operational excellence
- Manage media briefings, audience targeting, and channel selection to maximize reach and relevance
- Serve as the primary liaison with Sanofi’s media agency partner, managing priorities, workflows, and deliverables across brands
- Coordinate with the agency to track campaign progress, performance, and pacing, ensuring accountability and optimization at every stage
- Evaluate and onboard new media or technology partners that enhance targeting, personalization, and measurement
- Collaborate closely with the Intelligence & Optimization Lead to define media KPIs, performance metrics, and optimization frameworks
- Analyze campaign data to assess performance, identify improvement areas, and refine future media investment strategies
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred
- 7+ years of paid media experience, with strong agency-side experience managing pharmaceutical or healthcare clients
- Proven expertise in translating marketing strategies into actionable, performance-driven activation plans
- Deep understanding of the end-to-end media process, including planning, trafficking, measurement, and optimization
- Strong knowledge of paid digital channels, audience targeting, and campaign analytics
- Analytical mindset with a passion for insights, experimentation, and optimization
- Familiarity with compliance, privacy, and promotional regulations in the healthcare or pharmaceutical industry
- Fluency in English required; proficiency in French is a plus.
Benefits
- Health insurance
- Prevention and wellness programs
- At least 14 weeks’ gender-neutral parental leave
- Thoughtful, well-crafted rewards package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediadigital marketingprogrammatic advertisingsocial mediasearch marketingaudience targetingcampaign analyticsperformance metricsoptimization frameworksmedia KPIs
Soft Skills
analytical mindsetcollaborationcommunicationstrategic thinkingproject managementaccountabilityinsights generationexperimentationoperational excellenceliaison management