Marketing Manager, Consumer Insights & Strategy
Sanofi
full-time
Posted on:
Location Type: Office
Location: Shanghai • 🇨🇳 China
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead exploration of consumer behavior and develop brand concepts
- Conduct qualitative and quantitative research initiatives
- Analyze data to identify consumer pain points and opportunities
- Collaborate with Marketing, Product, and Sales teams to integrate insights
- Define consumer segmentation, targeting, and positioning strategies
- Craft consumer engagement strategies to enhance brand loyalty
- Develop brand messaging framework for market differentiation.
Requirements
- Strategic and insights-driven individual
- Experience in consumer behavior and brand strategy development
- Proficiency in qualitative and quantitative research methodologies
- Ability to translate consumer insights into actionable strategies
- Collaboration skills across cross-functional teams (Marketing, Product, Sales)
- Familiarity with concept development and brand messaging frameworks
- Understanding of competitive landscape and industry trends
Benefits
- Equal opportunities for all individuals regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
- Dynamic and inclusive workplace operating on trust and respect.
- Opportunities for personal and professional growth.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
qualitative researchquantitative researchconsumer behavior analysisbrand strategy developmentconsumer segmentationtargeting strategiespositioning strategiesconsumer engagement strategiesbrand messaging frameworkdata analysis
Soft skills
strategic thinkinginsights-drivencollaborationcommunicationproblem-solvingcreativityadaptabilityleadershipanalytical thinkingteamwork