Health Plan Product Manager – Commercial/TPA
Sanford Health
full-time
Posted on:
Location Type: Remote
Location: Remote • South Dakota, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $38 - $62 per hour
Job Level
Mid-LevelSenior
About the role
- Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation.
- Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility.
- Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans.
- Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential.
- Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM.
- Participates in and leads cross-functional initiatives that support Product Development goals.
- Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement.
- Develops competitive intelligence tools to assess product positioning in the market.
- Integrates multiple complex business cases into a cohesive product portfolio strategy.
Requirements
- Bachelor’s degree in Marketing, Business, or related field required.
- Master’s Degree in Marketing, Business, or related field, preferred.
- Minimum five to ten years’ of relevant experience in healthcare and/or consumer product marketing with emphasis in product management and strategy development.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product lifecycle managementcost-benefit analysisbudget managementmarket assessmentfinancial viability evaluationcompetitive intelligencedata integrationproduct portfolio strategyproduct managementstrategy development
Soft skills
leadershipcollaborationcross-functional teamworkcommunicationorganizational skillscontinuous improvementanalytical thinkingproblem-solvingstrategic thinkinginitiative