Marketing

• Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal
• Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn
• Create Multi-Channel Campaigns: Use email, push, and in-app messaging to guide users toward relevant features, partners, and premium experiences
• Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth
• Collaborate Cross-Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns
• Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities

Lifecycle Marketing Manager – Waypoints App

Campaign Marketing Manager – B2G, Government

Vice President, B2B Marketing

Marketing Technologist – Enrollment Management

Brand & Marketing Designer