GTM Lead – CTV

Samsung Electronics

GTM Lead positioning Samsung Ads’ native CTV formats across EMEA. Owning product launches, sales enablement, advertiser feedback, and market adoption for Samsung’s advertising ecosystem.

Posted 8/4/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy and product marketing for native home screen ad formats, with a strong focus on CTV advertising in EMEA markets. Capable of building compelling sales collateral and fostering cross-functional relationships to drive product adoption and market intelligence.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingSales EnablementCTV AdvertisingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product TestingValue Proposition DevelopmentMarket Measurement FrameworksSales Collateral CreationMarket Intelligence Gathering

Soft Skills

StorytellingPresentation SkillsOrganisational SkillsAttention to DetailProject Management

Industry Keywords

Ad TechAdvertising IndustryEMEA MarketsConnected TVMedia Ecosystem

About the role

Key responsibilities & impact

Own the end-to-end go-to-market strategy and activation for Samsung’s native home screen ad formats in EMEA
Build the core value proposition, narrative, positioning, and measurement frameworks for native home screen formats
Act as the conduit between EMEA client-facing teams, product leadership, Global P&E, and internal support teams
Synthesise market requirements and craft points of view on product-market fit to influence the product roadmap
Build frameworks to track and measure adoption of native home screen ad products
Capture advertiser feedback and deliver market intelligence to product and Global P&E teams
Contribute to a unified Samsung Ads value proposition across the media ecosystem
Build and maintain sales materials including pitch decks, one-pagers, narrative frameworks, product documents, FAQs, objection handling guides, and vertical-specific collateral
Partner with the sales organisation to identify market friction points, training gaps, product issues, and collateral needs
Serve as subject matter expert for native home screen formats and CTV advertising in EMEA
Create thought-leadership and educational materials for client-facing teams
Execute GTM strategy and product launches for native home screen formats

Requirements

What you’ll need

7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry
Proven track record of end-to-end ownership of bringing products to market
Experience managing product testing, developing value propositions and positioning, and working with Finance, Yield, and Operations teams on pricing and processes
Exceptional storytelling, writing, and presentation skills
Ability to translate complex products and data into compelling sales collateral and content
Deep understanding of CTV and connected TV advertising, including how it is bought, sold, and measured in EMEA markets
Experience building effective cross-functional relationships with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal, and Operations teams
Excellent organisational and project management skills
Strong attention to detail and ability to manage multiple priorities
Action-oriented self-starter comfortable with ambiguity
Ability to lead a product domain independently in a fast-paced, dynamic environment
Pan-European experience in media and advertising markets preferred

Benefits

Comp & perks

Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need