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Senior Gen Z Marketing Specialist
Samsung ElectronicsGen Z Marketing Senior Specialist responsible for leading marketing strategies targeting the youth audience for Samsung. Engaging in analysis and collaboration to enhance market presence and competitive edge.
About the role
Key responsibilities & impact- Leading the strategy, marketing, and commercial activities targeting the youth audience
- Continuous analysis of competitor activity and driving initiatives to strengthen the company’s competitive edge
- Formulating and leading the growth strategy among the youth demographic (ages 13–29)
- Monitoring and analysing competitor activity in the telecom market and driving reactive marketing initiatives
- Developing tailored value propositions for the youth audience
- Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content
- Establishing collaborations with brands, platforms, and communities relevant to young audiences
- Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments
- Managing suppliers and creative entities (studio, media, productions, etc.)
Requirements
What you’ll need- At least 3 years of experience in Marketing or Category Management
- Deep understanding of consumption trends and culture among youth
- Deep understanding of social media
- Experience working with content creators, influencers, advertising agencies, and digital vendors
- Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience
- Experience in managing content productions, shoot days, videos, and digital campaigns
- Proven ability to lead cross-functional projects with multiple stakeholders
- Creative thinking combined with strong analytical capabilities
Benefits
Comp & perks- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingcategory managementevent planningcontent productiondigital campaignsadvertisingsponsorshipsanalytical capabilitiesgrowth strategycompetitor analysis
Soft Skills
creative thinkingleadershipcollaborationcommunicationproject managementanalytical skillsstrategic thinkinginitiativerelationship managementproblem-solving