Senior Performance Marketing Manager – Paid Social

Samsara

Senior Performance Marketing Manager driving customer acquisition and growth through paid social channels. Leading strategies across Mexico and Canada for a company transforming physical operations.

Posted 6/12/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $116,323 - $195,500 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
Champion, role model, and embed Samsara's cultural principles as we scale globally and across new markets.

Requirements

What you’ll need

5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives.
Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
Bachelor's degree.

Benefits

Comp & perks

Flexible, employee-led remote model
Professional development stipend
Comprehensive health and parental leave plans
Above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid SocialA/B testingCampaign strategyAudience targetingAd traffickingPerformance analysisB2B sales funnelServer-side trackingFirst-party data strategiesBudget management

Soft Skills

Results-orientedData-drivenInterpersonal skillsCommunication skillsCollaborationOwnershipAccountabilityProject management

Certifications

Bachelor's degree