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Senior Events Marketing Manager
SamsaraSenior Events Marketing Manager developing and executing integrated field and event marketing programs at Samsara. Focused on B2B marketing in transportation and warehousing.
About the role
Key responsibilities & impact- Own the strategy, planning, execution, and success of the events channel for the Transportation and Warehousing vertical.
- Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
- Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
- Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
- Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.
- Support Private Sector sales teams and customers at Samsara’s annual customer user conference, Beyond.
- Bring energy, creativity, and new ideas to build a successful event program.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Requirements
What you’ll need- 6+ years of relevant experience in field or event marketing, product marketing, project or program management and 3+ years of relevant experience working with B2B high-tech products/solutions.
- Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.
- Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.
- Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
- Strong written and verbal communication.
- This is a remote position open to candidates based in the United States. Relocation assistance will not be provided for this role.
- This position requires travel up to 40% of the time.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
- Professional development stipend
- Parental leave plans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event program managementvendor managementbudget managementdata cleansingKPI measurementproject managementevent impact measurementpost-event reportingsales enablementevent logistics
Soft Skills
organizational skillsrelationship buildingbusiness judgmentdata-based decision-makingcommunication skillscreativityenergyprioritizationteam collaborationgrowth mindset