Data Analyst

• Extract data from Samba databases (e.g. conversion rate by audience segment).
• Perform custom matches and/or joins from disparate sources (e.g. ad exposure files from a publisher, conversion data from a measurement partner, and panel weights from the Samba measurement panel).
• Exploratory analysis and statistics (e.g. drivers analysis to identify what the key drivers were of campaign performance, content viewership, or other metrics.
• Visualize data to make it more accessible internally and externally.
• Independently manage, maintain, and execute the JIRA board ticketing system.
• Define mechanisms (e.g. weekly standups, office hours) to manage workflows.
• Incorporate AI into workflows and outputs and turn common requests into repeatable processes (e.g. templates, workbooks).

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