Saltz.app

Paid Marketing Manager, B2B

Saltz.app

full-time

Posted on:

Location Type: Remote

Location: Lithuania

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Strategize, execute, and optimize paid advertising campaigns across Meta Ads (primary focus) and Google Ads, with a focus on lowering Customer Acquisition Cost (CAC)
  • Take full ownership of the paid acquisition funnel, from creative conceptualization and channel selection to ongoing optimization and reporting
  • Dive deep into marketing analytics (Google Analytics, GTM) and business unit economics to inform campaign decisions and identify growth opportunities
  • Navigate a dynamic environment, managing hyper-localized campaigns and making daily adjustments to maximize impact with initially efficient budgets

Requirements

  • 3+ years of direct experience running successful paid acquisition campaigns in global markets.
  • Demonstrated expertise in Meta Ads and Google Ads, with significant weight on Meta Ads.
  • Mandatory B2B marketing experience
  • Exceptional marketing analytical skills with proficiency in Google Analytics, GTM, and other data analysis tools
  • Experience increasing spend: experience in taking small budgets and scaling them up significantly while keeping performance high
  • A hands-on approach and a proactive mindset, comfortable with end-to-end campaign management.
  • Nice-to-haves
  • Experience scaling budgets significantly
  • Experience in the food-tech or marketplace industry
Benefits
  • Be one of the key builders of Saltz’s growth engine, shaping a core revenue stream that directly impacts GMV and retention.
  • Flexibility to organise your work and hours the way you like, our remote-first setup enables this for everyone.
  • Join an innovative, VC-backed company with big ambitions and the pace to match.
  • Real freedom to own decisions and run experiments, we’re looking for people who help us figure out what to do, not people waiting to be told.
  • No approval loops or unnecessary processes: quick decision-making, full ownership of your function, and high trust by default.
  • Work with sharp, entrepreneurial, fun people who are genuinely great at what they do and love building.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid advertising campaignsMeta AdsGoogle Adsmarketing analyticsB2B marketingdata analysiscampaign managementcustomer acquisition costbudget scaling
Soft Skills
proactive mindsetexceptional analytical skillsownershipadaptability