Head of Brand Marketing

Salt

Lead brand marketing as Head of Brand Marketing for Salted, a delivery-first restaurant group. Drive brand development, customer engagement, and storytelling to build household names.

Posted 6/11/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $150,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls.
Ensure the consistency of our brand messaging and value proposition across all customer touchpoints.
Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective.
Own the post-purchase customer journey to maximize order frequency and customer lifetime value.
Spearhead retention strategies, digital loyalty initiatives, and occasion-based campaigns that drive repeat ordering behavior and brand stickiness.
Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach.
Develop high ROI opportunities to collaborate with digital influencers and build community engagement.
Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets.
Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets.
Partner directly with the CEO on high-level strategic planning and thought leadership initiatives.

Requirements

What you’ll need

Track record of making brands pop.
Builder mentality with a deep passion for storytelling.
Excellent communication skills and attention to detail.
Deep understanding of customer behavior, cultural trends, and storytelling across paid, owned, and earned channels.
Demonstrated success launching breakthrough campaigns, driving revenue growth, and building brand equity.
Experience managing teams and working collaboratively across an organization.
Experience working at a high growth company is a big plus.

Benefits

Comp & perks

Medical, Dental, & Vision Plans
401k with up to a 4% employer match after one year
Unlimited PTO
Remote Work (but big plus if you are located in or willing to relocate to LA)
Paid Family Leave

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

communication skillsattention to detailstorytellingcollaborativebuilder mentality