Salt Security

Sales

• Develop and execute comprehensive regional sales plans to achieve and exceed revenue targets across the Western United States.
• Conduct ongoing market analysis to identify customer needs, competitive trends, emerging opportunities, and areas for growth.
• Prioritize sales opportunities that align with Salt Security’s strategic objectives and growth priorities.
• Establish clear sales goals, forecasts, territory plans, and performance expectations for the West region.
• Drive disciplined pipeline management, deal execution, and account planning across the team.
• Lead, motivate, and manage a team of sales representatives to achieve individual and regional sales targets.
• Provide ongoing coaching, mentoring, and training to improve sales effectiveness, account strategy, pipeline generation, and deal execution.
• Conduct regular performance reviews and implement development plans to support team growth and accountability.
• Foster a positive, collaborative, and high-performance culture built on ownership, execution, curiosity, and customer impact.
• Partner cross-functionally with sales engineering, customer success, marketing, channel, alliances, and executive leadership to support team success.
• Build and maintain strong relationships with key enterprise customers, prospects, partners, distributors, and strategic accounts across the West region.
• Serve as an executive point of contact and escalation for critical accounts and complex opportunities.
• Ensure customer satisfaction through strong engagement, proactive communication, and partnership with internal teams.
• Identify opportunities to expand customer relationships through cross-sell, upsell, and renewal motions.
• Represent Salt Security with professionalism and credibility in customer meetings, industry events, and partner engagements.
• Identify and pursue new business opportunities across the West region.
• Collaborate with marketing to develop and execute regional demand generation campaigns, events, field programs, and account-based initiatives.
• Partner with Channel and Alliance leadership to develop strategic partnerships that expand Salt Security’s market reach.
• Support pipeline creation through direct outreach, partner engagement, executive relationships, and coordinated field activity.
• Monitor regional trends and customer feedback to inform sales strategy and go-to-market execution.
• Provide accurate and timely sales forecasts, pipeline updates, regional business reviews, and market insights to senior leadership.
• Monitor key sales performance metrics and adjust strategies as needed to meet or exceed targets.
• Use CRM and sales tools consistently to track pipeline, customer interactions, account plans, sales activity, and forecast accuracy.
• Analyze team performance, deal progression, conversion rates, and territory coverage to identify areas for improvement.
• Manage regional sales resources effectively to maximize business impact.
• Oversee expense management and ensure responsible use of budget across the sales team.
• Allocate time, attention, and resources toward the highest-value accounts, opportunities, partners, and market initiatives.

Regional Director of Sales