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B2B Content Marketing Manager
SalsifyB2B Content Marketing Manager at Salsify creating high-quality content for B2B ecommerce leaders. Developing strategic content that positions the company as an industry authority.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content strategy and development, with a strong focus on creating authoritative content that drives engagement and revenue. Proficient in technical SEO and AEO frameworks, with a proven ability to collaborate with cross-functional teams and executive stakeholders.
Highest-signal resume keywords
B2B Content StrategyTechnical SEOContent Performance TrackingExecutive InterviewingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Content DevelopmentCopy EditingData AnalysisResearchThought Leadership WritingVideo Script WritingContent OptimizationTrend ResearchKPI AssessmentMarket Data Utilization
Soft Skills
Cross-Functional CollaborationStrategic AutonomyExceptional Writing AbilitiesFact-CheckingCommunication
Industry Keywords
B2B EcommerceEnterprise ManufacturingDistributionDigital TransformationChannel-Led CommerceC-Suite EngagementEditorial GuidelinesMarket TrendsContent Road MapHigh-Quality Pipeline
About the role
Key responsibilities & impact- Develop and execute a comprehensive B2B content calendar and strategy, designed to solidify our brand as the definitive authority in the space.
- Support the advanced stages of the content marketing process — from predictive trend research and ideation to publication, promotion, measurement, and revenue-impact optimization.
- Create elite, deeply researched thought-leadership content, including comprehensive whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high-quality pipeline.
- Copy edit and refine core content assets to ensure flawless delivery that adheres to an advanced brand voice, tone, and rigorous editorial guidelines.
- Write authoritative, high-conversion video scripts and multimedia narratives that translate complex enterprise ecommerce concepts into engaging, digestible content.
- Structure and optimize all digital assets to ensure maximum visibility across traditional search engines (SEO) and emerging AI-driven answer engines and LLMs (AEO).
- Conduct high-level interviews with internal and external C-suite executives and industry subject matter experts (SMEs) to extract proprietary insights, data, and market trends.
- Track and report on content performance and attribution metrics, collaborating with marketing leadership to assess effectiveness, identify optimization opportunities, and ensure content initiatives meet strict key performance indicators (KPIs).
Requirements
What you’ll need- Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain.
- Deep domain expertise in the mechanics of enterprise manufacturers and/or distributors with predominantly B2B selling models — how they go to market, and the role product data and ecommerce/digital transformation play in their growth.
- Exceptional writing abilities across premium long-form and short-form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers.
- Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models.
- Strong research, fact-checking, executive interviewing, and data-analysis abilities, allowing you to build content based on proprietary market data.
- Exceptional project management skills and strategic autonomy, with a proven ability to build a content road map from scratch and deliver premium assets on schedule with minimal oversight.
- Strong cross-functional collaboration skills, with experience working alongside executive stakeholders, as well as web, creative, marketing, and product teams.
- Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve.
Benefits
Comp & perks- Health & medical benefits
- Flexible spending accounts
- Flexible PTO
- Equity in the form of stock options