Social Media Marketing Manager

Salsify

Social Media Marketing Manager crafting and managing B2B social media strategies for Salsify. Driving brand awareness, community building, and lead generation on platforms like LinkedIn.

Posted 6/17/2026full-timeRemote • 🇵🇹 PortugalMid-LevelSenior💰 €38,250 - €45,000 per yearWebsite

About the role

Key responsibilities & impact

Develop, launch, and manage a cutting-edge social media strategy for a B2B software-as-a-service (SaaS) company to drive brand awareness, community building, and lead generation.
Oversee community management and growth on LinkedIn and other relevant social media channels by implementing audience development strategies and executing engagement initiatives to build an engaged, loyal audience.
Establish and curate a social media content calendar for LinkedIn and other relevant social media channels, collaborating with cross-functional teams and external partners to support marketing campaign success.
Ideate, produce, and publish written content on social media, such as posts, polls, newsletters, and articles, as well as multimedia content like graphics and videos, continually experimenting with new formats to drive audience engagement and conversion.
Develop and drive an executive thought leadership program, collaborating with key leaders to help them manage their social media presence, to help them optimize their personal brands for greater reach and influence.
Implement a social search optimization (SSO) process to drive organic search rankings across LinkedIn and other relevant social media channels.
Establish a social listening program to monitor competitor and category conversations to bring forward timely insights that shape our social media strategy and help us lead category conversations.
Establish a performance measurement, reporting, and optimization processes to ensure our social media strategy stays ahead of the latest industry shifts, trends, and technologies.

Requirements

What you’ll need

Three or more years of experience working in social media marketing or a related roles where you owned social media strategy development and execution.
Experience developing B2B marketing strategies for LinkedIn or other relevant social media channels (e.g. X, Reddit, YouTube, TikTok, Threads, Instagram, or other emerging platforms) to target, engage, and nurture professional audiences.
Experience overseeing community management and implementing audience development strategies.
Strong writing and editing skills to craft high-quality, conversion-driving copy, with experience following brand style guidelines.
Demonstrated success leveraging the latest industry trends to drive audience growth and engagement through creative and innovative social media strategies.
Strong project management and organizational skills to bring creative and innovative ideas to life.
Experience establishing a social listening program to monitor competitor and category conversations and deliver timely insights.
Experience with analytics tools and performance measurement to inform optimization efforts with data-driven insights.

Benefits

Comp & perks

Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting the diverse needs of our employees around the globe. Our strategy is to offer a competitive salary, by paying above-average market rates
Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. This means that if you need more time off, you are allowed to take it
Equity - Everyone gets a piece of the pie - Salsify grants every full-time employee equity
Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare
Life Plan - in case of death or permanent disability
Meal Allowance - 9,60€ per worked day
Remote Allowance - 25€ per month
Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires
Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. You can expect a handful of days throughout the year that are considered ‘company closed’ Salsify Unplug days
Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community
Talkspace & Employee Assistance Programs - We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support. In addition to Talkspace, our Global EAP through Workplace Options also provides access to counseling sessions and support services to help employees navigate both work and home life at no cost to you

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategy developmentB2B marketing strategiescommunity managementaudience development strategieswriting and editingsocial search optimizationperformance measurementanalytics toolscontent creationthought leadership program

Soft Skills

project managementorganizational skillscreative thinkingcollaborationcommunicationinsight generationengagement strategiesbrand optimizationinnovationaudience engagement