Salsify

Content Marketing Manager

Salsify

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $134,300 - $158,000 per year

About the role

  • Own the content strategy, editorial direction, and editorial calendar for the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead-generation efforts through relevant, high-quality content.
  • Manage and oversee the core stages of the content marketing process — from research, ideation, and production to publication, promotion, measurement, and optimization — for a customer blog, prospect blog, and data-driven consumer research reports.
  • Manage and oversee the search engine optimization (SEO) strategy to drive organic search visibility, focusing on keyword research, competitive analysis, on-page SEO, and performance-driven initiatives, such as pillar pages, glossary pages, and other strategic content efforts.
  • Manage and mentor a team of in-house content marketing specialists and a network of freelance writers to ensure high-quality content that adheres to in-house content and AP Style guidelines.
  • Ensure content consistency across publishing channels, maintaining cohesive brand voice, messaging, and style that aligns with company standards and resonates with target audiences.
  • Define key performance indicators (KPIs) for content success and regularly track, report, and analyze content performance to optimize strategies and demonstrate return on investment (ROI).
  • Collaborate with cross-functional teams, including design, web, product marketing, and revenue marketing, to ensure alignment between content efforts and broader marketing and business initiatives.
  • Stay ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies to ensure the team remains forward-thinking, adaptive, and consistently ahead of the curve.

Requirements

  • Bachelor’s degree in marketing, journalism, English, or equivalent work experience in a relevant field.
  • Five or more years of experience working as a content marketing leader or in a related role, with at least one year of experience managing writers, editors, or other content creators.
  • Proven experience with content strategy development and execution, demonstrating your ability to drive brand awareness, audience engagement, and lead generation through relevant, high-quality content across multiple channels.
  • Strong project and team management skills, with a proven ability to manage multiple projects simultaneously, ensuring high-quality content and on-time delivery through effective prioritization and organization.
  • Exceptional writing abilities across various short- and long-form content types, such as blogs, reports, newsletters, whitepapers, etc., demonstrating your ability to craft high-quality, engaging, and audience-focused copy.
  • Exceptional editing and proofreading abilities, with experience working with in-house and AP Stylebook guidelines, demonstrating your ability to ensure error-free, clean, and consistent copy.
  • Strong understanding of SEO best practices, with hands-on experience in keyword research, competitive analysis, and on-page SEO strategies, showcasing your ability to drive organic search visibility through performance-driven initiatives.
  • Strong cross-functional collaboration skills, with experience working alongside design, web, product marketing, and revenue marketing teams, ensuring alignment between content efforts and broader marketing and business initiatives.
  • Proven success in managing content performance using KPIs and analytics tools, showcasing your ability to track, report, and optimize content performance to demonstrate ROI.
Benefits
  • health & medical benefits
  • flexible spending accounts
  • flexible PTO
  • equity in the form of stock options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyeditorial directionsearch engine optimization (SEO)keyword researchcompetitive analysison-page SEOcontent performance measurementeditingproofreadingcontent marketing
Soft Skills
project managementteam managementwritingeditingcollaborationorganizationprioritizationaudience engagementlead generationbrand awareness
Certifications
Bachelor’s degree in marketingBachelor’s degree in journalismBachelor’s degree in English