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Affiliate, Content Marketing Specialist
Sally BeautyAffiliate & Content Marketing Specialist supporting day-to-day execution of affiliate and creator marketing programs. Reporting to the Manager of Holistic Search Strategy in a hybrid role based in Plano, TX.
About the role
Key responsibilities & impact- supports the day-to-day execution of the brand’s affiliate and creator marketing programs
- Responsible for the operational tasks that bring affiliate strategy to life across TikTok Shop, MagicLinks, LTK, and traditional affiliate channels
- o including loyalty programs, cashback publishers, and card-linked offers (CLO)
- Ensure flawless execution, accurate tracking, and timely reporting that enables the team to optimize performance and scale creator-driven revenue
- Day-to-day coordination of creator and content affiliate partnerships across TikTok Shop, MagicLinks, and LTK platforms
- Pull and compile weekly performance reports, flag anomalies, and surface insights to manager
- Process creator onboarding, link generation, and commission tracking
- Maintain content calendar for creator deliverables and publish deadlines
- Coordinate sample send-outs and product seeding logistics with internal teams
- Support execution of loyalty, cashback, and card-linked offer (CLO) programs
- Liaise with affiliate network account teams (e.g., Commission Junction) to update promotions, manage publisher placements, and track payout accuracy
- Maintain promotional calendar inputs for affiliate partners
- Assist with briefing agency and publisher partners on campaign priorities and creative needs
- Aggregate data from affiliate platforms and networks into weekly and monthly dashboards
- Track invoicing and billing for affiliate vendors; route approvals through internal workflow tools (Workfront)
- Maintain organized documentation of contracts, rate cards, partner contacts, and creative assets
- Coordinate creative asset requests and approvals across channels
- Serve as a coordination point between the affiliate team and PR/Influencer, eCommerce, and Creative teams
- Assist with QA of landing pages, tracked links, and promotional offers for accuracy
- Support manager with research, competitive benchmarking, and ad hoc projects as assigned
Requirements
What you’ll need- 0–2 years of experience in digital marketing, affiliate marketing, influencer marketing, or related field
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience considered
- Familiarity with creator/affiliate platforms (TikTok Shop, MagicLinks, LTK/RewardStyle, or similar) preferred
- Experience with affiliate networks such as Commission Junction (CJ), Impact, or Rakuten a plus
- Proficiency in Microsoft Excel or Google Sheets for reporting and data tracking
- Experience with Google Analytics or similar web analytics tools a plus
- Workfront or similar project management tool experience a plus
- Understanding of affiliate marketing fundamentals including tracking links, UTM parameters, commission structures, and promotional codes
- Familiarity with social commerce trends on TikTok and creator monetization platforms
Benefits
Comp & perks- medical, dental, vision, life Insurance
- paid vacation and sick days
- paid holidays
- tuition reimbursement
- 401(k) with company match
- in house salon with complementary services
- varied selection of food options at our corporate campus
- merchandise discount
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingaffiliate marketinginfluencer marketingdata trackingreportingtracking linksUTM parameterscommission structurespromotional codessocial commerce
Soft Skills
coordinationcommunicationorganizational skillsanalytical skillsattention to detailproblem-solvingcollaborationtime managementcreativityadaptability