CRI Manager

Sally Beauty

Customer Research Manager at Sally Beauty, leading enterprise research and translating insights into strategic recommendations. Enhancing customer experience and driving business performance through data analysis.

Posted 5/20/2026full-timePlano • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Design, implement, and analyze enterprise wide primary and secondary research efforts in support of brand, marketing, loyalty programs, ecommerce, product development, merchandising, operations, and customer service.
Responsible for day-to-day research responsibilities, analyze data, and develop insights and recommendations to drive insights which increase understanding of customer experience, customer journey, customer satisfaction drivers, and brand perceptions/positioning.
Assist Customer Marketing and other cross-functional leadership in the strategic direction of the Customer Research & Insights team.
Responsible for synthesizing research findings and multiple data streams into strategic recommendations and compelling narratives for cross-functional stakeholders and leadership.
Support research budgeting, timeline management, and resource allocation to maximize ROI and project efficiency.
Maintain project files and documentation.

Requirements

What you’ll need

5+ years’ experience in retail, agency, CPG/FMCG, research, or marketing OR advanced degree in Marketing, Psychology, or Marketing Research
Bachelor’s degree in business administration, marketing, statistics, engineering, applied math, economics, research, sociology, psychology, communications
Experience designing and executing primary research, including vendor management to ensure key objectives are met
Demonstrated experience and proficiency utilizing syndicated data platforms, including Circana/Nielsen POS, panel, and shopper datasets
Experience integrating multiple data sources (e.g., retailer data, POS, panel, syndicated, custom research) into actionable insights
Proven ability to handle complex, simultaneous projects without compromising quality
Highly effective written and verbal communicator, experienced in presenting to stakeholders and leadership team.

Benefits

Comp & perks

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
Associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus.
Featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

primary researchdata analysiscustomer experience analysisdata synthesisinsight developmentproject managementvendor managementdata integrationstatistical analysismarketing research

Soft Skills

communicationleadershipstrategic thinkingcollaborationproblem-solvingtime managementpresentation skillsnarrative developmentstakeholder engagementorganizational skills