Senior Product Manager – Digital

Sally Beauty

Lead digital product management for ecommerce and mobile platforms at Sally Beauty, driving innovation and improving customer experience through strategic feature development.

Posted 5/15/2026full-timePlano • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Act as voice of the customer to lead the evolution of SBH’s digital experiences via the ecommerce website, mobile app, and in store and event platforms.
Launch new features and functionality to drive innovation and ensure timely identification and resolution of customer service and site operational issues.
Lead team and agency partners in writing requirements, epics, and user stories to execute the product roadmap, including fixes and enhancements.
Effectively communicate system issues or points of customer friction and drive to timely resolution.
Actively partner with Ecommerce, IT, Marketing, Customer Engagement, Analytics, and agency teams to develop features that drive customer acquisition, engagement, conversion, and satisfaction.
Drive conversion rate on the site by responding to critical needs and concerns of external and internal customers, including the ecommerce team and customer service.
Prioritize and manage product backlog and priorities for site releases.
Ensure team roadmap helps achieve ecommerce business goals.
Help your team prioritize, negotiate, and remove obstacles to ensure quality product launches.
Lead team in testing and conducting UAT on all digital features.
Build out project plans, resource/budget estimates, timelines and resourcing.
Serve as the subject matter expert across the digital commerce systems.
Track performance, identify improvement areas, and communicate with service providers to troubleshoot.
Map out and understand the end-to-end customer journey and the associated KPIs, identifying any client friction points and finding ways to solve them.
Identify gap areas, set ecommerce excellence targets and ensure that all relevant SLAs are in place.
Develop business cases as needed for new strategic initiatives.

Requirements

What you’ll need

5-7+ years of Product management & Project Management in Omni channel / Digital Shelf / Ecommerce
Experience developing Digital Enterprise Strategies
Results, Data Driven and analytics skills
Experience with Objectives and Key Results (OKR), Hypothesis and Experimentation
Ability to communicate succinctly (verbal and written) and to all levels in the company
Mobile first mindset with proven experience with big data and analytics platforms
A strong problem-solver with excellent leadership, negotiation, and decision making skills
Experience with Product Development Life Cycle (PDLC), Scaled Agile Framework (SAFe) and related tools
Experience with Artificial Intelligence and Machine Learning would be a bonus.

Benefits

Comp & perks

medical
dental
vision
life Insurance
paid vacation and sick days
paid holidays
tuition reimbursement
401(k) with company match
in-house salon with complementary services
varied selection of food options at corporate campus
onsite store merchandise discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product managementProject managementDigital Enterprise StrategiesData analysisObjectives and Key Results (OKR)Hypothesis and ExperimentationProduct Development Life Cycle (PDLC)Scaled Agile Framework (SAFe)Artificial IntelligenceMachine Learning

Soft Skills

CommunicationLeadershipNegotiationDecision makingProblem-solvingCustomer engagementTeam collaborationPrioritizationConflict resolutionAnalytical thinking