Sally Beauty

Director, Customer Marketing Solutions – Strategy

Sally Beauty

full-time

Posted on:

Location Type: Hybrid

Location: Plano • Texas • United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Shape and enable the tools, data, capabilities, and solutions that drive customer engagement, personalization, and marketing performance.
  • Ensure that Customer Marketing team has the tools, insights, and technical expertise required to operate efficiently.
  • Lead design, enhancement, and governance of marketing tools and integrations.
  • Drive end-to-end delivery of marketing solutions including capability enhancements and data integrations.
  • Define and evolve the long-term MarTech and capability roadmap for Customer Marketing.

Requirements

  • Bachelor’s degree in Marketing, Business, Technology, Analytics, or related discipline.
  • Significant hands-on experience with Salesforce Marketing Cloud (administrator and/or architect level).
  • Deep knowledge of customer marketing data structures, segmentation, automations, and activation processes with specific knowledge of data relationships within Salesforce Marketing Cloud preferred.
  • 7–10+ years of experience in Marketing Technology, CRM, Customer Marketing, or related functions.
  • Experience writing functional requirements, designing use cases, and validating IT-developed solutions.
  • Strong leadership and communication skills with the ability to influence across technical and nontechnical teams.
  • Demonstrated strategic planning and project leadership experience.
Benefits
  • We offer a competitive salary
  • outstanding benefits package that includes medical, dental, vision, life Insurance
  • paid vacation and sick days
  • paid holidays
  • tuition reimbursement
  • 401(k) with company match
  • in house salon with complementary services
  • varied selection of food options at our corporate campus
  • merchandise discount at Sally Beauty and CosmoProf Professional onsite store
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Marketing Clouddata integrationscustomer marketing data structuressegmentationautomationsactivation processesfunctional requirementsuse case designIT solution validationproject leadership
Soft Skills
leadershipcommunicationinfluencestrategic planning