Manager, Personalization Analysis – Operations
Sally Beauty
full-time
Posted on:
Location Type: Hybrid
Location: Denton • Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Tracking and monitoring the effectiveness of personalization experiences
- Supporting the setup and measurement of new personalization tests
- Coordinating the test and measurement setup and tracking of new personalization tests
- Establishing and maintaining operations with digital business partners to personalize ongoing experiences
- Effectively prioritizing new experimentation within the personalization operational roadmap
- Generating customer insights from data to guide strategic direction of personalized experiences
- Collaborating with digital business teams to build business hypotheses
- Identifying opportunities for optimizations on personalization experiences
- Working cross functionally with other departments to coordinate and execute operational needs
- Supporting two business units under the direction of the Personalization Strategy Lead
- Working closely with both the Sr. Product Manager and the CRM personalization lead
Requirements
- Bachelor’s degree in Mathematics, Business, Technology, or a related field
- 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
- 3-5 years of experience in web analytics, business analysis, or statistical background.
- Strong understanding of digital marketing channels, tools, and best practices
- Data driven; must understand how to make decisions using performance metrics
- GA4 experience is a plus
- Ability to manage multiple priorities and thrive in a fast-paced environment
- Ability to create reports to share with leadership that succinctly inform on progress
- Experience with data driven test and learn methodology and practice preferred
- Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred
Benefits
- medical
- dental
- vision
- life Insurance
- paid vacation and sick days
- paid holidays
- tuition reimbursement
- 401(k) with company match
- in house salon with complementary services
- varied selection of food options at corporate campus
- merchandise discount
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
web analyticsbusiness analysisstatistical analysisdata driven decision makingpersonalization strategiestest and learn methodologydigital marketing best practicesreport creationperformance metrics
Soft skills
prioritizationcollaborationcross-functional teamworkcommunicationadaptabilitystrategic thinkinginsight generationoperational coordinationleadership