Sales Manager – Exhibition & Display Solutions, B2B

SalesPotentials

Sales Manager developing B2B sales strategies for modular exhibition systems. Actively acquiring new customers and expanding the German market through strong networking.

Posted 4/24/2026full-timeRemote • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Acquire new customers & expand the market: You proactively approach new companies and develop the market in trade fair construction, exhibits and events.
Active new-customer acquisition in the B2B environment
Build a strong network in the trade fair, event and exhibition industry
Strategic development of your sales territory within Germany
Advise customers & sell solutions: You understand what customers really need — and present the right solution.
Technical consulting on modular exhibition and event systems
Solution-oriented selling rather than standard product sales
Conduct needs analyses, product demonstrations and proposal presentations
Build & develop long-term relationships: You build trust and grow existing customers.
Management and expansion of existing B2B accounts
Establish long-term partnerships with agencies, stand builders and companies
Close collaboration with customers throughout the entire sales process
Understand the market & identify opportunities: Keep an eye on the market and spot new opportunities early.
Market and competitor monitoring within the sales territory
Identification of new trends and business opportunities
Derivation of concrete sales opportunities
Create visibility & expand your network: You actively represent the company in the industry.
Participation in national trade fairs, networking events and industry meetings
Building a strong network in Germany and the DACH region
Help shape strategy & deliver results: You work closely with management and further develop sales.
Close cooperation with senior management on sales strategy
Regular reporting to the Country Manager DACH

Requirements

What you’ll need

Experience in B2B sales: You know sales and are comfortable in customer-facing roles.
Completed commercial or technical training or degree (Bachelor / University of Applied Sciences)
Several years of experience in business development, technical sales, B2B sales, key account management or field sales
Industry knowledge is an advantage: Ideally you already know the market. Experience in trade fair construction, events, displays, event technology or similar industries is a plus
Hunter mentality & strong closing skills: You enjoy identifying opportunities and closing deals — a results-driven, hunter mentality
Goal-oriented, proactive and with a clear focus on results
Communication & presence: You convince people both technically and personally.
Strong communication skills
Confident demeanor when engaging with decision-makers
Self-organization & mobility: You work in a structured way and enjoy being active in the market.
Independent and structured working style
Willingness to travel approx. 40%
Good English skills are an advantage
Residence ideally within the sales territory of Berlin

Benefits

Comp & perks

Responsibility & room for initiative - You will have a sales role with a lot of freedom.
Responsible business development position - Significant scope to build the German market
Modern working - Flexible and efficient working practices. - Home office with a clearly defined sales territory
Attractive conditions - Performance should be rewarded. - Attractive compensation package (fixed salary + variable performance-based pay) - Company car, laptop and mobile phone
International environment & strong culture - You will become part of a growing company. - International company with short decision-making paths - Collegial team and open corporate culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salesbusiness developmenttechnical saleskey account managementfield salesneeds analysisproduct demonstrationsproposal presentationssales strategymarket monitoring

Soft Skills

hunter mentalitystrong closing skillsgoal-orientedproactivestrong communication skillsconfident demeanorself-organizationstructured working stylerelationship buildingresults-driven

Certifications

Bachelor's degreeUniversity of Applied Sciences degree