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Salesforce

Senior Director, SMB Product Marketing

Salesforce

Senior Director of Product Marketing leading strategy for Salesforce's SMB segment. Collaborating with teams to drive product launches and market insights for high-growth opportunities.

Posted 7/30/2026full-timeSan Francisco • California, Washington • 🇺🇸 United StatesSenior💰 $181,700 - $304,700 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in B2B product marketing with a focus on SMB segments, including the development of positioning frameworks and go-to-market strategies. Proven leadership in managing product marketing teams and integrating AI into marketing operations.

Highest-signal resume keywords
B2B Product Marketing ExperienceSaaS Marketing ExpertiseSMB Buyer InsightsGo-To-Market Strategy DevelopmentTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningMarket AnalysisCompetitive Landscape AssessmentProduct Launch ManagementAI Integration in Marketing
Soft Skills
Cross-Functional CollaborationPresentation SkillsFast Execution
Tools & Technologies
Agentforce
Industry Keywords
SMB MarketBuyer BehaviorSales DevelopmentMarketing StrategyTechnology Trends

About the role

Key responsibilities & impact
  • Own the SMB narrative end-to-end.
  • Develop and maintain the definitive positioning and messaging framework for Salesforce's SMB segment.
  • Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers.
  • Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable.
  • Act as the authority on the SMB market — buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity.
  • Lead the team’s integration of AI into operations — leveraging Agentforce to scale content, research, and execution.
  • Lead, develop, and inspire a team of talented product marketers.

Requirements

What you’ll need
  • 10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.
  • Direct experience marketing to SMB buyers is strongly preferred.
  • Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.
  • Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.
  • Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment.
  • Experience managing and developing senior product marketers, including Directors.
  • Fast execution skills with a knack for removing friction and enabling team success.

Benefits

Comp & perks
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program