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Informatica Event Content Manager
SalesforceEvent Content Manager leading content development and managing speaker programs for Informatica's event initiatives. Collaborating with various teams to ensure memorable experiences for attendees.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in end-to-end content strategy and development for events, with strong capabilities in managing large-scale event content programs and collaborating with cross-functional teams. Proficient in analyzing data to enhance content quality and ensuring alignment with business priorities.
Highest-signal resume keywords
Event Content StrategyProject ManagementContent Management ToolsCollaboration SkillsData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentWritingEditingEvent ProgrammingContent TaxonomySession ManagementContent OperationsSpeaker CoordinationContent Quality AnalysisDigital/Hybrid Event Content
Soft Skills
Organization SkillsCollaborationCommunication
Tools & Technologies
Event Technology PlatformsContent Management SystemsAbstract Management SystemsSpeaker Portals
Industry Keywords
B2B MarketingEnterprise Tech MarketingProduct MarketingSolutions MarketingUser ConferencesTrade ShowsVirtual Summits
Tech Stack
Tools & technologiesInformatica
About the role
Key responsibilities & impact- Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines
- Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks
- Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers
- Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events
- Collaborate with creative teams to ensure content is visually and narratively cohesive across formats
- Analyze post-event data and attendee feedback to continuously improve content quality and format
- Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content
- Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks
- Serve as the primary content liaison between internal stakeholders and external speakers or partners
- Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience
- Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery
- Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards
- Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish
Requirements
What you’ll need- 6+ years of experience in program management, event programming, or marketing communications
- Strong writing, editing, and organization skills — you can translate complex topics into compelling narratives
- Experience managing large-scale event content programs (in-person, virtual, or hybrid)
- Ability to juggle multiple projects and stakeholders in a fast-paced environment
- Excellent collaboration and project management skills
- Familiarity with event technology platforms and content management tools
- Experience with B2B or enterprise tech marketing a plus
- Nice to Have
- Background in product marketing or solutions marketing
- Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits)
- Comfort with data — using insights to shape content decisions
- Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.)
Benefits
Comp & perks- time off programs
- medical, dental, vision, mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program