Director, Public Affairs

Salesforce

Director of Public Affairs overseeing public affairs campaigns and stakeholder engagement at Salesforce. Focused on strategic communication and advocacy to advance company goals.

Posted 7/9/2026full-timeWashington, D.C. • California, District of Columbia, Washington • 🇺🇸 United StatesLead💰 $164,000 - $261,500 per yearWebsite

About the role

Key responsibilities & impact

Oversee the end-to-end operationalization of the public affairs campaign program, from planning through performance measurement.
Design, implement, and manage integrated public affairs campaigns spanning earned media, paid media, digital advocacy, and direct stakeholder engagement.
Oversee the full lifecycle of campaign communications—planning, content production, channel execution, and reporting—ensuring tight coordination across functions and in collaboration with the Corporate Communications team.
Build and manage project plans, timelines, budgets, and vendor relationships to keep campaigns on track and on strategy.
Develop and maintain a campaign infrastructure that enables rapid response and long-term narrative building simultaneously.
Develop compelling, audience-specific messaging and narratives that advance the company's public policy priorities across diverse stakeholder groups.
Quality-control a range of communications materials, including talking points, op-eds, fact sheets, policy briefs, digital content, and executive collateral.
Partner with corporate communications to integrate public affairs narratives into broader company storytelling, particularly in earned media.
Ensure media partnerships and paid media campaigns are directed toward priority policy issues.
Build and operationalize a grasstops employee advocacy program, coordinating with government affairs teams to activate internal champions.
Represent the company at relevant events, conferences, and stakeholder forums to advance policy relationships and organizational visibility.
Work with the Federal Affairs team to grow participation and engagement in the political action committee.
Anticipate emerging policy, political, and reputational risks, and proactively develop rapid response and scenario planning frameworks.
Lead crisis and issues communications planning, serving as a key cross-functional coordinator when challenges arise.
Monitor legislative, regulatory, and political developments to assess impact on company operations and public positioning.
Collaborate with Legal, Policy, Product, and Executive Communications teams to ensure consistent, defensible messaging during sensitive periods.
Serve as a critical connector across the Public Affairs, Government Affairs, Commercial, and Communications functions.
Advise internal business leaders and executives on public affairs dynamics, emerging risks, and strategic opportunities.
Manage and direct external resources, including agencies, consultants, and digital vendors, to maximize campaign effectiveness.
Support the VP of Public Affairs in developing team strategy, operational frameworks, and function-wide initiatives.
Ability to manage a small team with the potential to grow your people leadership skills.

Requirements

What you’ll need

Bachelor's degree in Communications, Public Affairs, Political Science, Public Policy, or a related field.
10-15 years of experience in public affairs, strategic communications, political campaigns, or a closely related field.
Demonstrated success executing integrated public affairs or advocacy campaigns from inception through measurement.
Deep knowledge of the U.S. policy and legislative landscape and processes, with experience working across federal and/or state levels.
Exceptional written and verbal communication skills, with the ability to translate complex policy issues into clear, persuasive narratives.
Proven ability to manage multiple high-priority workstreams simultaneously in a fast-paced environment.
Experience managing agency and vendor relationships, budgets, and cross-functional project teams.
Strong political instincts and judgment, with the ability to anticipate and navigate sensitive issues.

Benefits

Comp & perks

medical
dental
401k
ESPP
generous parental leave
adoption assistance
fertility benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Campaign Performance MeasurementContent ProductionBudget ManagementStakeholder EngagementPolitical Campaign StrategyMessaging DevelopmentProject PlanningCross-Functional CoordinationRapid Response FrameworksLegislative Monitoring

Soft Skills

Exceptional Written CommunicationVerbal Communication SkillsPolitical JudgmentTeam LeadershipMultitasking Ability