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Senior Director, Product Marketing
SalesforceSenior Director of Product Marketing at Salesforce leading go-to-market strategy for the Headless 360 platform powered by AI. Collaborating with cross-functional teams and building enablement programs for global sales.
About the role
Key responsibilities & impact- Own the end-to-end GTM strategy for the Headless 360 platform
- Define and lead quarterly by-segment and by-OU GTM plays
- Develop a clear Headless 360 platform competitive differentiation and value messaging
- Align Headless 360 platform GTM priorities with top global campaigns
- Equip sellers and partners with the assets needed to win opportunities
- Own monthly and quarterly measurement of GTM program success
- Build and run global enablement programs for the entire sales organization
- Develop and deliver enablement content tailored by segment, industry, and buyer persona
- Partner closely with Sales leadership and establish a clear operating cadence
- Champion a solution-selling motion across the Headless 360 platform GTM
- Develop deal-winning narratives, discovery question guides, and ROI frameworks
- Lead by example as a marketing maker—leveraging AI tooling to increase content output
- Partner with executives on strategic leadership communications
- Lead, coach, and develop a high-performing GTM PMM team
- Foster a culture of clarity, speed, accountability, and inclusion
- Serve as the connective tissue across Salesforce's GTM marketing organization
Requirements
What you’ll need- 10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership roles
- Demonstrated expertise in solution-selling methodologies
- Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred
- Strong background in security, trust, governance, and compliance
- Proven track record building global enablement programs at scale
- Experience leveraging AI tools and automation
- Exceptional communication, storytelling, and executive presentation skills
- Bachelor's degree required; MBA or equivalent experience a plus
Benefits
Comp & perks- time off programs
- medical, dental, vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingGTM StrategySales EnablementCompetitive DifferentiationROI Framework DevelopmentHeadless ArchitectureAPI-First ProductsSecurity ComplianceGovernanceTrust
Soft Skills
Exceptional CommunicationStorytellingCoachingTeam DevelopmentCultural Inclusion
Certifications
Bachelor's DegreeMBA or Equivalent Experience