Salesforce Marketing Cloud, Loyalty Management Technical Architect

Salesforce

Consultant supporting customers in designing and implementing Salesforce Marketing Cloud and Loyalty Management solutions. Collaborating with stakeholders to meet business objectives and translating needs into scalable solutions.

Posted 6/18/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Act as a trusted advisor to customers, helping them connect business objectives with Salesforce capabilities.
Lead or support discovery sessions, workshops, requirements gathering, process mapping, and solution design discussions.
Translate customer needs into functional requirements, user stories, journeys, loyalty rules, campaign flows, and solution recommendations.
Support the design and implementation of Marketing Cloud solutions, including segmentation, journeys, campaign orchestration, personalization, automation, and channel execution.
Support the design and implementation of Loyalty Management capabilities, including loyalty program structure, tiers, points, benefits, promotions, vouchers, member engagement, business rules and Loyalty Automations.
Bring industry perspective to customer conversations, especially around customer lifecycle, retention, engagement, personalization, and loyalty strategies.
Collaborate with architects and technical teams to validate solution feasibility, integrations, data requirements, and platform best practices.
Help customers adopt new capabilities and improve the business value of their Salesforce investment.
Document requirements, solution decisions, risks, assumptions, and recommendations in a clear and structured way.
Continuously learn Salesforce products, industry trends, AI-driven customer engagement, and new platform capabilities.

Requirements

What you’ll need

3+ years of experience in loyalty, marketing, customer engagement, marketing automation, consulting, or digital transformation projects.
Hands-on or functional experience with at least one of the following: Salesforce Marketing Cloud, Salesforce Loyalty Management, Marketing automation platforms, Loyalty platforms or loyalty program operations, Campaign management, personalization, segmentation, or customer engagement platforms.
Strong consultative skills — ability to listen, structure problems, ask good questions, and guide customers toward practical solutions.
Good understanding of marketing, loyalty, customer lifecycle, segmentation, personalization, retention, or engagement strategies.
Ability to communicate with both business and technical stakeholders.
Ability to explain complex concepts in a simple, business-friendly way.
Strong ownership, curiosity, adaptability, and willingness to learn.
Good documentation and presentation skills.
English and Spanish proficiency, Portuguese is a plus depending on the region.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing CloudSalesforce Loyalty Managementmarketing automationcampaign managementpersonalizationsegmentationcustomer engagementloyalty program operationsloyalty program structureloyalty automations

Soft Skills

consultative skillsproblem structuringcommunicationexplanation of complex conceptsownershipcuriosityadaptabilitywillingness to learndocumentation skillspresentation skills